Karren Brady has come under fire this week for being accused of breaking BBC guidelines.
The 53-year-old businesswoman often looks glamorous with Lord Sugar as his assistant, and is confident in corporate TV competition The Apprentice.
But as the show airs, she takes to Instagram to show some love to the brands she sees on screen – leading some to believe it’s against BBC guidelines.
By saying that on-air talent should not promote products or clothes they wear on air, The Mirror reported that she could have broken that.
A spokesperson for the show denied this, telling the publication: “Karren has not benefited financially from her social media posts and has not breached the BBC’s editorial guidelines.”
Inquiries: The Apprentice’s Karren Brady was accused of flouting BBC guidelines this week as she allegedly promoted outfits from the show online
Karren regularly takes to Instagram to share her chic ensembles with her 166,000 followers, tagging brands like Reiss, Massimo Dutti, Me + Em and Safiyaa for their outfit recognition.
While on the show, clothing brand Phoebe Grace shared a photo of her and noted that she wore a heart printed shirt throughout the show.
The brand gushed over the bond, with Karren noting that she “got so many compliments on it.”
Section 15.3.36 of the BBC guidelines states: “No on-air talent shall advertise any product, goods, service or clothing they use on air”.
But a source confirmed to The Mirror that Karren is not promoting her outfits, just “giving information about them”.
They shared, “If brands use social photos of cars or take screenshots of photos from the show, they are in no way affiliated with cars or with their permission.
It does not endorse or promote any brand in any way and does not breach the BBC’s editorial policy – this has been confirmed to us by the BBC editorial policy. If it was an ad, she should make that clear in her posts.”
MailOnline has reached out to the BBC for comment.
Ensemble: Clothing brand Phoebe Grace shared a photo of her on the show and noted that she wore a heart print shirt on the show
On screen: Karren stars with Tim Campbell in The Apprentice as they help Lord Alan Sugar in his search for a business partner
Stylish: Karen always looks chic in beautiful ensembles when she performs on the show
Karren stars alongside Tim Campbell in The Apprentice as they assist Lord Alan Sugar in his search for a business partner.
She featured in Thursday night’s episode in which the contestants were tasked with organizing immersive events in Shropshire and selling tickets, booking entertainment and organizing food and drink for their guests, with the team with the biggest win winning.
But project manager Mark Moseley, who was the last contestant eliminated from the show, couldn’t make enough profit to get the job.
Karren watched unperturbed as the team negotiated during the challenge and intervened during the board call to update Lord Sugar on what REALLY happened during the challenge.
On his release since leaving the trial, Mark said: “I’m quite happy, I made the top ten and that’s the most important thing. I had a great time and met fantastic people. I’m still sad to leave, I would have liked to have got through the interview stage, but such is life.
You’re fired! Karren appeared on Thursday’s episode as she watched Mark Mosely become the latest candidate to be fired
THE STUDENT 2023: MEET THE CANDIDATES
AVI SHARMA
Occupation: city banker
Location: London
Key information: Youngest candidate and believes Lord Sugar’s investment will get him out of the city bank’s ‘rat race’.
He says: “Some say I’m delusional, I prefer the term optimistic.”
Daniel Donovan
Occupation: barber
Location: Hertfordshire
Key Info: Believes she deserves to win the show because her company fills a “huge gap” in the market, saying “I’m surprised no one has done this before!”
She says, “I think I’m a different kind of entrepreneur, one that’s much more accessible to people.”
EMMA BROWN
Occupation: Senior Account Manager
Location: County Kildare
Important information: Laser focused on turning their unique business idea into a resounding success
She says: “I’m disgustingly competitive. I will do everything to secure this investment.”
JOSEPH PHILLIPS
Occupation: safari guide
Location: Worcestershire
Key facts: The “James Bond of business” with a degree in zoology
He says: “If Lord Sugar wants to invest in a company to save the ocean, one lip balm at a time, then I’m his man.”
MARK MOSELEY
Occupation: Owner of a pest control company
Location: London
Key Info: An ex-soldier who says he can “sell to anyone” with the gift of words.
He says: “If Lord Sugar doesn’t choose me, he’s missing a trick.”
Megan Hornby
Occupation: confectionery and cafe owner
Location: East Yorkshire
Key information: She says her company fills a gap in the market and has the potential for national recognition.
She says, “I think it doesn’t matter what situation I’m in, I’ll always tell the truth 100 percent, even if it’s hard to hear.”
ROCHELLE ANTHONY
Occupation: Owner of a hair salon and academy
Location: Bedfordshire
Key Info: Describes himself as “tenacious, fierce and determined” and says that together with Lord Sugar they would be “an absolute force to be reckoned with”.
She says: “I’m always compared to the Kim Kardashian of the business world because I do business with a touch of glamour.”
SHAZIA HUSSAIN
Occupation: Technology Recruiter
Location: London
Important Information: Aims to promote diverse representation of diverse women in business
She says: “I don’t need business friends. I’m here to win it.”
SOHAIL CHOWHARY
Occupation: owner of a martial arts school
Location: Southampton
Key Info: Grew up in a city hall and worked hard to get deals and warns other candidates to be “careful.”
He says: “I am calm and composed, but what if they attack me? I will bite and I will sting and I will leave my mark.’
BRADLEY JOHNSON
Occupation: Manager of a construction company
Location: North Yorkshire
Key Info: Homegrown business making half a million dollars after being laid off just four years ago
He says, “I have a business plan that will take us to seven figures in three years, and who knows where it could go.”
DENISHA KAUR BHARJ
Occupation: financial controller
Location: Leicestershire
Key information: Says she wants the investment opportunity because she “wants to be mentored by the best to be the best”
She says, “There is only one Denisha Kaur.”
GREGORY EBBS
Occupation: Owner of an online antique market
Location: Shropshire
Important information: Previously worked as a professional skimmer in Malta
He says, “I would say a willingness to try different things and not be afraid to be something different is one of my biggest strengths.”
KEVIN D’ARCY
Profession: accountant
Location: Dublin
Key Info: Started his water sports business during lockdown while working in the financial services sector
He says: “I know that with Lord Sugar as my business partner we can take this wave to the UK and beyond…”
MARNIE SWINDELLS
Occupation: Sheriff
Location: London
Key Info: A gold medal winning boxer and resourceful businesswoman
She says: “I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.”
Get Donnelly
Occupation: owner of an acting school
Location: Glasgow
Key information: Determined to become the first Scottish candidate to secure Lord Sugar’s investment and claim to be the youngest college chief executive in the UK
He says: “I’m here to prove that Scotland is full of forward-thinking entrepreneurs and that we are not, in fact, a haggis-eating, kilt-wearing nation.”
Shannon Martin
Occupation: Owner of a bridal boutique
Location: West Yorkshire
Key Info: Hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.
She says, “Lord Sugar should be my next business partner so I can make him millions.”
SIMBA RWAMBIWA
Occupation: Senior Representative
Location: Birmingham
Key Info: Is a self-proclaimed “perfectionist” who says his company will improve people’s quality of life
He says, “If people can’t buy you, they’ll never buy from you.”
VICTORIA GOULBOYOURNE
Occupation: Owner of an online candy store
Location: Merseyside
Key Info: Former flight attendant who started a business in lockdown and grew it into a social media success
She says: “I’ve traveled the world and I’m not afraid to take on a challenge.”
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Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
