The boom in Korean, like children’s packaging designs, is over. Now we vote for beige or powder pink jars with a minimalist design, which look aesthetically pleasing on bathroom shelves and on social networks and are especially appreciated because they do not bother or saturate the eyes already tired from the constant scrolling of the screen. We’ve selected five examples of brands where minimalism isn’t just a word.
Okolo (Sweden)
Body balm Candlelight Body Wrap, Okolo, 3600 r.
Cleaner Biome Balance Wash, Okolo, 1800 r. 
Night salve-balm with flower extracts Liberation Night Balm, Okolo, 4200 r. 
The young brand has a serious philosophy – it declares respect for nature, people and the environment. Therefore, in the composition of the products there are not even potentially dangerous components, all formulas have an evidence base for their effectiveness, and Okolo has a careful attitude to sources. As proof of this, all packaging is FSC certified, meaning wood or non-wood products come from forests managed according to FSC principles and criteria. And a company with such a certificate conducts environmentally responsible activities.
Law (Russia)
Mask for dry hair, The Act, 450 rub. 
Hair oil, Law, 500 rub. 
Detox foot scrub, The Act, 530 rub. 
The local Rostov brand has been happy to create high-quality products for several years and keep prices at the mid-market level. When the brand’s team met with editors over the summer, The Act staff said they would abide by the rule despite sanctions and supply difficulties. The brand features minimalist social networks and packaging design. All to avoid distractions during the self-care ritual.
22|11 (Armenia)
Anti-aging eye cream Ginkgo & Iris, 22|11, 2400 r. 
California Blue Seaweed hand cream, 22|11, 1200 rub. 
Facial Serum, Detox, 22|11, 3300 RUB 
One of the pioneers of minimalism in Russia is the Yerevan brand 22|11, which for seven years has supported the ideas of minimalism in everything. The products do not contain paraffin, silicone and artificial flavors. The incredibly clean packaging is all made of glass and recyclable aluminum.
Beauty Minimalist (Russia)
White Gardenia Natural Soap, Minimalist Beauty, 700 p. 
Body Cream Sweet Lime and Sage, Beauty Minimalist, 2500 p. 
Rosemary and Grapefruit Conditioner 2900 p. 
The Beauty Minimalist brand was created in a hotel room. Yes, yes, the founders realized that when we travel we are not bothered by trifles and use products with neutral packaging and rarely buy our own cosmetics. And so the concept of less is more was born. An ascetic but stylish brand produces only understandable products – body creams, soaps, shower gels, shampoos, without inventing hundreds of products for every part of the face and body. We appreciate them for that.
Authentic Beauty Concept (Germany)
Shine mask for colored hair Glow Mask, Authentic Beauty Concept, 5100 r.
Hand and Hair Light Cream, Authentic Beauty Concept, 2900 rub. 
Transformative mist for face and hair Healing Water, Authentic Beauty Concept, 4000 r.
The company’s website lists the core DNA of the brand – authenticity, honesty and transparency. Sustainability and resource reuse is also not an empty phrase for ABC. That’s why 80% of the brand’s packaging is made of recycled plastic, its design is very minimalist and the jars are pleasant to hold in your hand thanks to their soft touch.
img[srcset],img.article__image-element,img[src*=”peopletalk”]{width:100%;height:100%;padding-top:10px;}#modal-gallery, ul.mobile-hidden,div.f-article-rotator__wrapper,a.carousel__control{display:none;}
Save Let’s dance minimal: 5 beauty brands with concise design first appeared as The Fashion Vibes.
Source: People Talk
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
