According to one version, Maybelle (sister of the founder of the Maybelline brand) mixed coal powder and Vaseline to dye her eyelashes. Seeing this, Brother Thomas created a new product, mascara, which has since become part of the beauty routine of millions of women.
But zoomers decided to change the rules of the game that we have been following for a long time and stopped considering mascara as the queen of makeup. This was heavily influenced by the clean-girl aesthetic: glowing skin, minimal makeup, natural eyebrows and lashes. The idea that “the simpler the better” is firmly established in the beauty industry and continues to gain momentum.
Bloggers and influencers showcase mascara-free images with bright lipstick. Hailey Bieber, Camila Cabello, Elsa Hosk and other celebrities focus on radiant skin, blush and lips, not eyes. Another reason for refusal is high fashion. Makeup artists say natural lashes add boldness and elegance to your look, as if you’ve stepped off the catwalk.
According to zoomers, ditching mascara saves time. Quick beauty procedures have become more in demand than complex and time-consuming procedures.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.