You no longer need to dry your hair upside down: here is a Russian brand shampoo that will add basal volume.

Who among us has not at least once dreamed of starting his own business with his sister or best friend? True, with us all this was limited to talking in the kitchen, but sisters Anna and Maka Khanukaev managed to move from words to actions. The girls founded the family brand “I AM shampoo”, the main characters of which are shampoo paired with conditioner, moisturizer and volumizing hair.

The creators set the goal to come up with existing formulas without harming the environment. Therefore, one of the features of the products, and together the main trend of the beauty industry for the past few years, are “clean” formulations. The simpler, clearer and shorter the better. There are no sulfates and parabens in the formulas, but beneficial in a large concentration:

– a complex of vitamins (A, E, C and panthenol) restores the structure of damaged hair and strengthens the roots;

– natural exfoliants cleanse the scalp;

– low molecular weight hyaluronic acid retains moisture, increases the elasticity and elasticity of the strands;

– Hydrolyzed proteins of wheat, corn, soybean activate “sleeping” hair follicles, promote their growth and protect against loss.

Thanks to these ingredients, the shampoo not only cleanses the scalp of sebum, but also moisturizes the hair without weighing it down. Hence the desired basal volume (yes, exactly the same as Anna and Maki).

The creators of the brand have a special approach to advertising – the emphasis on word of mouth. And probably, this is the most honest way, because you will only share the coolest finds with a friend or acquaintance. It looks like a closed club, as the founders themselves say.

And by the way, you’re already into it, so we share the latest news – the brand has hairspray. The tool can be used as a product for thermal protection and easy scanning – a real summer find, which, like any other, can be ordered on the official website of the brand.