While we were relaxing, Bella Hadid launched her first own brand, Orebella, which she started promoting a year ago. On April 30, the brand presented a campaign shot by Russian photographer Elizaveta Porodina. And now we finally know what the brand is dedicated to: fragrances.
In an interview with Vogue, Bella talked about what inspired her to create her brand. Despite her ongoing battle with Lyme disease, she began focusing on things that made her feel safe and happy. This is how she came to grounding practices. One of these is the use of essential oils, which enabled the brand to emerge.
Orebella’s first collection is dedicated to three scents: floral Window2Soul, tropical Blooming Fire and woody-marine Salted Muse. All perfumes are based on essential oils – this was one of Bella’s main priorities, as she is sensitive to alcohol-based scents. Perfumes are two-phase, so they need to be shaken before application to mix the oil and perfume layers.
But it turns out perfumes are just the beginning. The star has registered trademarks for a number of cosmetic products, including foundations, lip products, perfumes and more. Therefore, we will wait for the brand to add to its collection.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
