The last month of winter has become particularly rich in launches. Several new brands for skin and hair care emerged at the same time. And of course there have been some controversial launches as well.
The good news is that beauty brands are gearing up for the start of the spring-summer season. Evidence of this is the simultaneous launch of three mascaras, two of which are tinted, the emphasis on the light texture of products instead of heavy nourishing creams, the emphasis on body care (beach season is at hand, after all) and the radiance of the skin – this is not just peeling and scrubbing, but also It is a shimmering spray.
Another clear trend is focusing on products and complex products for hair restoration – not only for the strands, but also for the scalp. There are more and more shampoos against hair loss, moisturizing lotions and ampoules for hair growth. So we will definitely have something to do this spring.
Rive Gauche has added Yunjac, a new premium cosmetics brand from Korea, to its Rive Gauche range. At home, the brand has already become a bestseller, so now it’s broadening its horizons even further. Russia became the first point of appearance of the brand’s products.
Bringing together the brands Art&Fact, Verifique and Let’s Bloom, Carely finally got its own corner. They sell products of every brand. The first corners are already operating in Moscow – in the Salaris shopping center and in the Paveletskaya Plaza shopping center.
In 2019, the brand launched an innovative hair volume and texture powder. It has become a must-have for stylists and that’s why the brand now has five powders in its collection for different hair types and the desired effect.
The Act brand is primarily associated with body care. Therefore, her collaboration with Golden Apple could have resulted in nothing more than the creation of a perfect scrub with a sweet scent and a gentle exfoliating effect.
The mattifying gel has a melting, smoothie-like texture that leaves a pleasant coolness behind. Specially designed for youthful skin, this product mattifies and minimizes imperfections. And its light texture is ideal for the warm season.
Without what our hair cannot survive the off-season, it has no lines to prevent hair loss and strengthen hair. This was presented by the Italian brand Nashi Argan. The collection has everything you need – shampoo, conditioner, ampoules and lotion.
The shock concentration of vitamin B5 (also known as panthenol) in the new serum is about 10%. And right now, when winter decides to stay longer, that’s exactly what we lack. By the way, we wrote here when panthenol is needed for the skin.
The Italian professional hair cosmetics brand has a new line of Nutrisubstance. All of its products are designed to restore the structure of the hair from the inside, to give health and shine to the hair. For this, shea butter and an amino acid complex specially developed by the brand were added to the product formula.
The “new year – new me” rule applies not only to people, but also to brands. The German brand Klapp has completely redesigned it and is ready to continue to offer us innovative products.
And it was decided to update the anti-aging cream, the bestseller of the Liftactiv line, from the inside, not the outside. It now has three times more pro-collagen peptides in its formula. According to a report by the company, the product now improves skin elasticity by 20% and density by 10%.
Cosmetics Oksana Samoilova goes to a new level – the creation of decor. She opens her first most popular product in a women’s cosmetic bag – mascara. And no matter how skeptical we may be, the mascara has been successful – it lengthens, separates, volumizes and forms lashes without a hitch.
In the last few years, beauty brands have been paying more and more attention to scalp care. Hence the appearance of another mandatory step in our routine – cleansing with peeling or scrubbing. And the final point in this trend was set by L’Oreal Professionnel Paris – the brand has released a complete line for various scalp problems, from sensitivity to dandruff.
A new facial has appeared on the Faceology beauty area menu – “Radiance”. The complex consists of several stages – cleansing, massage and moisturizing, and it is carried out on cosmetics of the American cosmetic brand IMAGE Skincare.
The updated Age Lift line has collected eight care products for aging skin. Their formula is based on isotonic thermal water with active ingredients that fight signs of aging.
The assortment of the natural cosmetics brand was replenished with a cream with one of the main superfoods – avocado. It is a product with high nutritional properties, so its oil is an ideal ingredient in cosmetics for dry skin. And now this issue is still relevant.
Replenishment in the Chicago color mascara collection – a white shade. The product can be used both alone and as a base before applying colored mascara.
The cosmetic brand has created a mask that will help remove all winter sadness, cleanse the skin and prepare it for spring. According to the manufacturer, the product should be used three times a week during the shower. Then the skin will shine and moisturize.
The French-born brand continues to explore the beneficial properties of herbs and use them in their natural formulas. Now their collection is replenished with facial care products. The aromas of the products were created in Grasse, and the main ingredients of the formulations are Provencal fig, felt algae and organic cornflower water.
Natural cosmetics brand Organic Kitchen, together with the international brand Womanizer, has created a limited collection of products for the care and even illumination of the intimate area (although we cannot understand the need for this). But our focus is boxing Oh! Ah! my box. The Womanizer Mini massager is a gift set that includes a daily care product and an energizing gel.
A cosmetic brand that comes directly from the Russian North has a replenishment – a cosmetic oil for massage. Its formula contains the beneficial properties of olive, fucus and natural brown algae from the White Sea.
You can now buy a vegan facial skin care brand from California in Russia. The slogan “DonDeDieu” translated from French on each package is “Gift of God”. And the products are based only on natural ingredients that are essential for daily skin care.
Another brand is from California, just for hair. The product line is based on the famous California citrus crop. For this reason, each product contains a mixture of orange, grapefruit and lemon in its formula.
SP by Skinprobiotic brand’s first collaboration with make-up artist Lena Yasenkova, who is regularly responsible for the make-up of the stars at Paris Fashion Week and Cannes Film Festival. That’s why the mask is called the Red Carpet and helps prepare the skin for makeup. So there is a mask, it remains to find the red carpet.
The brand started producing decorative cosmetics last year. Basic products appeared first – blush, highlighters and lipsticks. And this year, the brand has decided to start radically with purple mascara.
Giardino Magico brand perfumes have been praised many times by our beauty director. And now their collection has been renewed with dry oils in the three most popular scents: Figue&Vanilla, Grapefruit&Santal and Cherry&Oud. By the way, the last one is our favorite too.
We’ve found the perfect gift for March 8 for those who are breathing unevenly for makeup and just pretty things. Makeup artist Anna Kartashova’s brand now has a flower-shaped brush. You can apply blush of any texture and admire a cosmetic bag.
The DTMS brand, together with the Sisters Center, has produced a brochure with advice and instructions for those who don’t want to be outside when there is violence nearby. You can buy it from the DTMS website. The brand will transfer all the income from the sale of brochures to the center.
The new product is the perfect combination of the nourishing properties of argan and sesame oils and the pearlescent minerals that shine on the skin as if tried on a mask bought from social networks.
The main feature of the new creamy oil is a delicate perfume aroma with notes of mandarin orange, vanilla, sandalwood and white musk. It will awaken all the senses and will stay in the body for a long time.
Babor neatly and beautifully reminds us that Easter is coming soon, which means that winter won’t be long. Inside the box is a 2-week course of 14 ampoules, which creates a perfectly adapted care program for the beauty and radiance of the skin.
When a new decorative cosmetics brand pops up, a beauty editor somewhere rejoices. The main specialization of the brand is eyebrows. Therefore, in the collection you can find all the available products, from pencils to eyebrow soap. Also, the brand has good skin care products.
In the new line of the natural cosmetics brand there are three creams – Bifida lysate, Bakuchiol and Ceramides. All of them are designed for the skin around the eyes, and their formulas are based on trendy yet workable active ingredients.
Recently, the brand has expanded its production to hair cosmetics and has now launched a new line of products for gentle and effective care for problem skin. There is now a wash gel and cleansing mask from the collection.
The second brand of the LIA beauty family from Krasnaya Polyana. It combines cunning, originality and an emphasis on natural ingredients.
Vitamin C is one of the main ingredients for glowing skin. That’s why L’Oreal Paris has created a serum with 12% vitamin C. It helps to even out skin tone, smooth wrinkles and lighten age spots.
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Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
