This is how Balenciaga tries to stop the discussion as users burn the company’s clothes in nets

The Balenciaga controversy seems to be the last major episode of cancellation culture, but the Spanish fashion house continues to fight to ride the wave. His job is not easy. From children holding teddy bears dressed as common objects in sadomasochistic practices, he climbed Hidden details in the set of some of their campaigns that allude to pornography and child abuse.

From there (and before the brand could make a clear statement as to what it was), there was only one step until a new conspiracy theory was born, and a mass frenzy erupted on TikTok, over-analyzing the instagrams of two collaborators. house. Now, after Demna Gvasalia’s personal apologies, Balenciaga announced a series of compensatory measures.

Balenciaga’s greatest ambassador, Kim Kardashian, claimed to be “re-evaluating” her relationship with Balenciaga, while the creative mind behind the fashion house issued a personal apology. Thus, Demna Gvasalia, in a statement from her Instagram account, your share of responsibility:

“Forcing children to introduce objects that have nothing to do with them was inappropriate.” Likewise, the Georgian designer explained that he should “learn from it, listen to it and engage with child protection organisations”. I know how I can contribute and help this terrible problem”.

Although the first reaction was the company that withdrew the campaign, emptied the content networks and apologized, it has now made a new statement again. signed by President Cédric Charbit expresses that he wants to learn from the mistakes of the brand and continues to explain the measures he will take to prevent such a thing from happening again.

The text is divided into several measurement blocks that begin with . New control measures: “Our content validation process failed and we know we need to do better”. They set up a new position for this: “We are immediately enacting an Image Council responsible for assessing the nature of our content, from concept to emerging assets, including legal, sustainability and diversity information.”

This is because internally, they say they have appointed a “top-notch agency” to externally evaluate their content. Added to some changes: “We’ve reorganized our Image Department to ensure full compliance with our corporate guidelines”. Likewise, they also decided not to “continue the case” and not suing the producer of the campaigns as they originally announced.

in the next block Learn and Contributedescribe how the results will work for the whole company: “We want to learn, help and contribute to the protection of children. We are starting to give responsible communication trainings in all our teams.. We will organize an event with my team. listening tour liaising with children’s rights groups.

In addition to this, Charbit explained that they set aside a “significant” fund for donations to organizations. Help make a difference in child protection“We will now see if the measures taken from the administration will serve to quell the fire of a controversy that is driving users. social networks to show how they burned or discarded their signature clothing in protest under the hashtag #BoycottBalenciaga and #CancelBalenciaga.

Cover photo | Balenciaga