There is a famous saying, regenerate or die, and Tous knows it by heart. The legendary jewelery firm has chosen 2022 to present it. brand evolution and the result is a pass. Young and fun, just what we want right now. We living room.
One of the innovations back to the 90s logoa system drop in collections that increase the launch frequency of innovations and increased creativity parts through increasingly collaborative creative processes.
In this design episode, the firm announced in a press release that pieces that allow for multiple combinations will play an important role and dare to play with new materials that allow texture and color to be introduced. And the most striking a new bear has arrived.
“The iconic bear that has become the source of creativity from immersive interpretation. In this way, the brand increases its capacity for creative expression and its possibilities to connect with new regions,” they explain.

It’s a very fresh bet that gives it a different twist. The TOUS Teddy Bear collection, which reinvents the teddy bear that inspired Rosa Oriol in 1985 with innovative techniques, finds different jewelry and other accessories such as key chains, bags, toiletry bags and smart watches.

Tous Teddy Bear silver pendant necklace 160 Euro.

Vermeil silver necklace and Teddy Bear Stars gemstones from 250 Euros.

Teddy Bear punk necklace in rose gilded silver and spinels from TOUS 200 Euros.
And our feelings with him are amazing. Now, in addition to the pearl bracelet, we want a necklace with the new bear.
Experimental charms with Suot Studio
One step further is Tous Suot Studio group brand. experimental jewelery project Led by Marta Tous, she combines the most artisanal jewelery tradition with contemporary design, giving each piece a unique personality.

Each collection connects with other creators from different disciplines. And after one year of experience the result is outstanding. They have released six collections, including customizable pieces. ‘Links’ and unique jewelry made of carefully selected, crushed stones. ‘Unique Gems’.

Photos | appointed by the firm
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Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.