Heinz has launched a clothing line that uses real ketchup to dye vintage and second-hand clothing.
The spice giant has joined forces with online retail platform thredUP to launch the HEINZ Vintage Drip collection in the United States.
The 157-piece line includes much-loved designer and streetwear apparel “intentionally designed to cover all sizes and genders” in sizes ranging from XXS to XXL.
According to Heinz, each piece has a “unique” brand of ketchup, and there’s a brand of ketchup that the brand describes as “no stain.” [but] a declaration’.
Heinz created a range of vintage and secondhand streetwear and designer pieces with ketchup stains (pictured)
The spice giant has partnered with US clothing retail platform ThredUP to create the tomato-stained line of 157 pieces.
According to Heinz, the clothing (photo) “HEINZ sustainably celebrates the character that ketchup stains add to clothing”
Speaking about the product range, Alyssa Cicero, Brand Manager of HEINZ Brand Communications, said that the collection aims to “sustainably celebrate the character that HEINZ ketchup stains add to clothing.”
We saw the opportunity to see the stain we left on the clothes as another iconic symbol of the brand and transform the story from stain to narrative.”
According to ThredUp, the HEINZ Vintage Drip collection comes at the right time as demand for well-loved garments has reached an all-time high among Gen Z consumers and millennials who want to be environmentally responsible.
According to ThredUp research, nearly 62% of Gen Z and millennials say they look for a used item before buying a new one.
“No stains”: Heinz says the markings on his clothing line with real ketchup should be seen as a “statement.”
Stains on clothes were made with authentic Heinz ketchup, which the brand describes as “expression”.
There are 157 parts in the series (pictured) available only on the thredUP website.
Erin Wallace, thredUP Vice President of Integrated Marketing, said, “We believe every garment deserves a second life, even the victims of a summer barbecue.
“We are excited to partner with an iconic brand like HEINZ to create the first line of ketchup-stained used clothing celebrating reuse.
“This collection offers fashion and food lovers a unique way to participate in the circular economy, doing good for people and the planet.
According to apparel sales platform thredUp, the apparel (pictured) is aimed at “fashion risks and food lovers.”
Heinz’s Vintage Drip collection (pictured) launched as interest in beloved clothing hits an all-time high
“I hope it affects… uh… drip!”
North American ketchup aficionados can have the collection with a drop on the thredUP website starting September 13.
Proceeds from the Vintage Drip collection go to Rise Against Hunger.
Source: Daily Mail
