One of the biggest problems facing the rural world today is the depopulation. the constant migration from people to city makes many of our country’s cities and towns very sparsely populatedeven uninhabited. For example, just in Castile and Leon 77% of the municipalities threatens depopulation. This implies the loss of the customs, culture and traditions typical for these places, and even for the artisan crafts that develop in them.
Esgueva flowerthe company of cheeses That was born in 1946 in one of these small municipalities, especially in Esguevillas of Esgueva (Valladolid), wants to contribute his grain of sand to this devastating panorama and help keep our people alive. To do this, it has joined content creators that they pass on in their social networks values of traditionlove for craftsmanship and passion for their respective peoples. One of these women is Laura Lopezknown on Instagram as @laurapontsand that, like Flor de Esgueva, shares that true to its origin. Born in bridgesa small municipality in the province leridathis city is everything to her: “it’s learning, my job for many years, the connection with my family and my friends, tranquility, peace, breathing fresh air… for me living in my city is a luxury“.
Laura works at Cansaladeria Vilaltaa family business of cooked dishes, cheeses, sausages and artisanal meats. His profession, as in Esgueva floweris inherited from generation to generation and most of all they instilled it, his mother and grandmother. Although it was not clear to her as a child that she family shop, What he did know was that he wanted to focus his professional career on the world of gastronomy. It was after working in Paris that he started with the world of social networks, a task he combines with his work in the shop in Ponts. Their own friends were the ones who encouraged her to do it, and since then she started showing “what I like best and what I am best at: composing still lifes”. And it is that gastronomy also has a leading role in her Private life. “Even when I’m at home with friends, I put together cheese and sausage boards with lots of fruit to share along with a good wine. I spend almost every hour of the day cooking and learning‘ he assures with a smile.
His job to show this love for the Proximity products made over a “slow fire” through Instagram has crossed screens, helping many people learn their lifestyle. “What a lot of people tell me is that, somehow, I put the name of my city on the map. And I think those who see me through a screen know how to do the benefits of living in places like Ponts“. Today there are certain bias while alive and work in the villages and in the fields, something that affects depopulation. The Catalan points out that when she was little there were more options: small shops, people who did artisan cheese or sausagesfarms… “There was more work, which means now young people go to the city because they have more opportunities there“. He fondly remembers that in his youth every Wednesday took place in Ponts a market where they were sold fruits, vegetables, cheese… and that many people from the area came to buy, it was the meeting place in the city. “Now, alas, all these older generations who were responsible for it are no longer there and it is not being done, something that also affects the depopulation of my city”, she confirms. Laura is positive, however: “I would recommend the life in the villages because since I was little I learned to appreciate the work what we have at home the traditional, the handmade and to make a good product with care and time. By the way, I love my city and I couldn’t live without being there with my family and friends”. If you want to know more information about this project, visit the social networks Of the brand, @flordeesgueva_es.
Source: Marie Claire
