Fiat has set itself the goal of being a 100% electric brand in Europe by 2027. It already has a wide range of electrified vehicles and has made the decision to review its strategy. It is marked as The goal is for all new vehicles to be launched on the market from 2024 to be 100% electric.
The Fiat 500e is the cornerstone of this ambitious project. In the first half of 2022, the Italian brand’s most iconic car has already become the best-selling ‘zero emission’ urban tourism on the European continent and third in the overall ranking.
Celebrating its 65th anniversary this year, this legendary compact is already at the forefront of the electricity market in countries such as Germany and Italy and among the top three in Spain and France. A few years after its appearance, it is the car chosen by more than 100,000 users and has won more than thirty international awards, in 9 different countries. This makes it the most awarded model in Fiat history.
Olivier Francois, CEO of Fiat and CMO of Stellantis Global, states that “this is tangible evidence of its success and how Fiat views its path to electrification as part of its historic social mission. We have created mobility for everyone, we are leaders in urban mobility, now our goal is to reinvent urban mobility, make it more sustainable for everyone, true to our statement that ‘it’s only green when it’s green for everyone’. “
With the idea of making charging your electric car no problem, Fiat has signed an agreement with E-GAP so that any new owner of a Fiat 500e can charge the battery for free for six months in any area of the metropolis of Madrid. The only requirement is to buy it from one of the dealers participating in the promotion: Stellantis & You (Madrid Doctor Esquerdo), Ascauto (Madrid, Alcorcón or Móstoles), Mas Automobiles (Leganés) and Grupo Montalt Madrid Oeste (Las Rozas or Majadahonda). Via an app it is possible to request the charging service from your mobile and one of the vans of this company will go to your location.
The Fiat 500e is an ideal car for city use, comfortable to move and easy to drive. It is offered with two levels of autonomy, 190 and 320 kilometers, so that everyone can choose according to their needs.
This 100% electric compact is available in different sizes, sedan, convertible or 3+1 and with three finishes called RED Icon Y La Prima by Bocelli. All very innovative and technologically well equipped.
This variant is available in sedan and convertible versions. It has a very characteristic color, the Passion Redthat wants to express solidarity and is the hallmark of this special edition.
As the name suggests, this 500e is an icon in terms of style, technique, material and content. It integrates a new infotainment system on the dashboard, with a 10.25-inch touchscreen, among many other elements.
This example was born from the collaboration between two authentic Italian icons, such as the Fiat 500 and the singer Andrea Bocelli. The strong point, how could it be any other, is the JBL Premium audio equipment.
This version of La Prima By Bocelli features four exclusive soundscapes: My Music Room, My Record Studio, Giuseppe Verdi Opera House, Pisa and the scene recreating My Open Air Arena.
The new Fiat E-Doblò with 100% electric mechanics, designed to meet family needs, for companies and for the self-employed, comes on the market with the intention of providing a sustainable solution within this segment.
This electric van develops a power of 136 hpis equipped with a 50 kWh battery and its autonomy reaches 280 kilometers, according to the WLTP cycle. With the ‘Quick Charge Mode’ you can charge 80% of the total capacity in just 30 minutes.
Its length of 4.4 meters gives it maneuverability and allows it to function perfectly in urban areas. It has three different driving modes, Normal, Eco and Power, that modify response and optimize performance.
The Fiat E-Doblò has numerous driving assistants that make your everyday life on the road easier, such as the Active Safety Brake, the sign recognition system or the Head Up Display.
In 2019, at the Geneva Motor Show, Fiat presented a 100% electric concept car, called Centoventi, with which they wanted to express their idea of electric mobility in the short term. It is very likely that the electric version of the Fiat Panda, which is expected to appear in the not too distant future, will be based on this prototype.
The year 2024 is getting closer and closer. Given the progress and success of the brand in this area, there is nothing left to do but wait and see what the next sustainable models will be, with which the Italians will try to conquer the electric market.
Source: Marie Claire
