Cupra does not stop growing. Since entering the market as an independent brand, it has managed to differentiate itself by offering a very attractive and different product, which appeals to customers looking for a new car.
With his sights already set on the future, the Spanish manufacturer is already working on how to proceed. At an event in Terramar, Sitges, the place where it all started four years ago, Cupra has shown the world his ambitious plans for the coming years†
The future lies in the electrification of cars and Cupra is very aware of that. For this reason, by 2025, three new electrified models will hit the market: the Terramar, the Tavascan and the UrbanRebel. The numbers harvested in this period are very positive, so much so that they even exceed the expectations they had at the beginning. They have already delivered almost 200,000 units and the turnover has increased from 430 million euros in 2018 to almost 2,200 million euros in 2021.
The path started four years ago with the idea of reinventing sportsmanship. The first vehicle to represent the ambition and character of the brand was the Cupra Ateca† Two years later the cupra leon, which was offered with a wide range of powerful engines and was also the first electrified model. They then presented an SUV developed exclusively by Cupra, the Formentor, which has become his best-selling car. Then it was the turn Born, his first 100% electric car. Now, soon, these three new members will be in charge of the work their “brothers” have begun.
Despite its exponential growth, the company’s will to excel knows no bounds. This year they want to double the turnover, turnover and their worldwide network of Cupra Masters and Cupra City Garages.
“Our medium-term goal is to deliver 500,000 cars per year and drive our international expansion into new markets and new segments. We have a fully dedicated CUPRA tribe to make this possible. Ultimately, it is the people who build the brand ” said Wayne Griffiths, CEO of Cupra.
The car shown on the right in the photo is the New Cupra Terramar, whose name refers to the circuit of Sitges. It will be available with combustion engines and plug-in hybrids, with up to 100 kilometers of electric range†
The prototype was first shown in 2019 and Cupra wanted to keep its essence in what will be the production model. It aims to represent today’s electrification and help expand the brand into new markets when it comes out in 2024.
It will hit the market in 2025 and as the name suggests, it was designed and developed for a more rebellious electric world. This 100% electric model will take the brand beyond its traditional boundaries.
The Cupra UrbanRebel stands out for its appearance, which challenges the conventional and everything we are used to. The main goal is to become a powerful city vehicle that conveys very good sensations.
Cupra claims that the UrbanRebel will be the company’s largest project in the coming yearsmaking it a key element in the evolution towards full electrification.
The UrbanRebel will be a model with a strong environmental commitment, as it is all-electric and integrates advanced recycled polymers and bio-based materials.
Cupra has opted for 3D printing production and 3D fabrics with a parametric design for this car, improving performance and quality.
The lines of this UrbanRebel, which measure 4.03 meters, stand out for the character and the aggressiveness they radiate. Cupra has looked for a very bold design and very different from what we are used to.
count by one 226 hp electric motor, which accelerates from or to 100 km/h in 6.9 seconds. With the idea of becoming the ideal model for the city, in its Range version it offers a autonomy up to 440 kilometers away.
It is completely designed and developed in Barcelona. Its production is planned in Matorell, subject to the Strategic Project for the recovery and economic transformation of the electric and connected vehicle.
Hand in hand with the Volkswagen Group and the partners of the “Future: Fast Forward” project, the company has proposed a project to mobilize 10,000 million euros to electrify Spain. We are talking about the largest individual industrial investment in the history of Spain.
The year 2025 will not only be important with the arrival of these three new members in the Cupra family. In case they announced that the León, the Formentor and the Born will be renewed so as not to be obsolete.
Source: Marie Claire
