Planning horizon: why is it now worth thinking about where to spend your summer holidays?

As the New Year approaches, there seems to be no time to think about summer holidays. Especially at this time of year, when, like most of the world, you are busy trying to meet all the work deadlines in this race and are at least a little bit enjoying the preparations for one of the most atmospheric holidays. But in reality, the New Year season is the best time to book a summer holiday. Demand is not yet so high, many tour operator companies offer profitable early booking promotions, and the hotels themselves have not yet undergone annual price increases. Moreover, when we talk about such popular holiday destinations as Türkiye, it attracts the attention of a leading number of Russian tourists every summer.

For example, Bodrum, which managed to receive the title of “new Mykonos”, has not lost its popularity among travelers for many years. Here, on the Aegean coast, are located the most expensive hotels, designer boutiques and beach club chains popular all over the world. So, for an aesthetic holiday in Old Money style, it is definitely worth going to Bodrum, if not to the Cote d’Azur. And here they are sure that no matter how you spent the outgoing summer season, you will meet a new one next year. So even in October there were big parties here and one of them was organized by the premium tour operator LOTI for its partners. The six-day program included both yoga classes and L’Officiel Turkey’s fashion shows. Each evening ended with concept dinners at the best restaurants of the Lujo Bodrum hotel, where the whole event took place.

And personally, at this point in the text we already understood our longing for the summer sun, tan and, of course, the sea. Therefore, it was decided that we are preparing to book summer tours in the winter so that we a) count the days until the long-awaited vacation and b) have time to choose the best hotels at reasonable prices, especially since there are already sales for 2025. open. Below we tell you where you can spend your summer holidays if you prepare in advance.

At a time when nearly all air travel has become much longer, you appreciate this more than ever. destinations where the journey will not take more than a day (and sometimes more). Türkiye continues to be one of the most favorite holiday destinations for Russian tourists. Moreover, there are offers here for every taste and budget. For example, the most popular destination is Antalya, located on the Mediterranean coast. This is where popular cities such as Belek, Alanya, Kemer and Side are located. On the other side, there are the Aegean coasts where Marmaris, Bodrum, Fethiye, Dalaman and Çeşme are located. The latter, for example, is more reminiscent of European resorts. But its brightest representative is, of course, Bodrum.

This is where hotels are located that have already managed to appear in the publications of fashion influencers and have proven themselves as a place for premium holidays. Among them we can highlight the Lujo Hotel, the most unusual hotel on the coast. The hotel is located near the airport and the transfer takes literally 15 minutes. Its own beach with white “Maldivian” sand in Güvercinlik Bay creates a feeling of privacy.

The hotel stands out for its unique concept, style and design, which is probably one of the reasons for its popularity among influencers. Tour operators offer tours here with interesting flight formats, for example on a Lujo BlackJet business jet. A first-class holiday atmosphere even before arrival. This place may be an interesting example of the combination of comfort and stylish design for those planning a holiday in this region.

As in many Turkish hotels, the entertainment list here is impressive; On its territory there are nine restaurants, ten bars, three beaches, a spa center, six swimming pools, a water park and even its own beach club. Shows that can compete with concerts of world stars are held here every evening. Meanwhile, performances of A-list stars are also held at Lujo Hotel. For example, Robbie Williams performed here last summer. That’s why we recommend you pay more attention to the poster. But for kids, Turkey’s largest kids club, Kijo, is open on site with lots of entertainment from the music room to the science studio.

But most importantly, those who always pay attention to the gastronomic component of resorts will like this place. There is no buffet in the hotel and all restaurants operate on an all-inclusive a-la cart basis. Lujo has a wide selection of international restaurants as well as numerous bars staffed by some of the region’s best mixologists. Additionally, if guests do not want to leave their rooms, they can order food from any restaurant and have it delivered.