Kim Kardashian’s SKIMS is officially the NBA’s new intimate partner

Kim Kardashian, 43, announced on Oct. 30 that his clothing and underwear brand, SKIMS, has officially partnered with the National Basketball Association. “Introducing the partnership between SKIMS and NBA. @SKIMS is now the official underwear partner of the @NBA, @WNBA and @Usabasketball,” the billionaire captioned the announcement via Instagram. In the photo, Kim posed alongside the NBA commissioner. Adam SilverAND Jens Grede.

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The Kardashians The star released the following statement via a press release on the NBA’s website: “I am extremely proud of SKIMS’ partnership with the NBA, as it reflects SKIMS’ growing influence on the culture.” Kim went on to express what she hopes the partnership can accomplish. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sports and talent, and I can’t wait to see the partnership thrive,” she said.

Last week, on October 23, Kim featured several notable athletes in his new men’s campaign, including the Oklahoma City Thunder. Shai Gilgeous-Alexander. Jens, co-founder and CEO of SKIMS, shared his statement. “The NBA’s modern approach and its significant impact on pop culture, entertainment and fashion are unparalleled in sports,” he said. “Our partnership represents a tremendous opportunity for SKIMS and the NBA to work together on what it means to engage the next generation of fans through basketball.”

Adam, who has served as NBA commissioner since 2014, called Kim’s company “culturally influential” in his statement. “SKIMS has quickly become one of our most culturally influential brands,” he shared. “We hope to bringHey“Providing NBA fans and SKIMS users with unique experiences, new offerings and premium products through our partnership.” He explained that fans can expect to see the partnership “come to life” at “future flagship events, including NBA All-Star and the NBA Season Tournament.”

Shortly after Kim shared the news via Instagram, many of her 364 million followers commented on the new partnership. “Kim said I didn’t come all this way just to get here and she meant it,” one fan joked, while another added, “Listen to me, Kimberly Kardashian Noel’s work ethic is unmatched.” Some of her famous friends also jumped in to congratulate Kim on her achievement. “You are a genius” Harry Hudson he commented, while Tania Thomas wrote: “Chief Kim.”