After the Classic Blue, the Ultimate Grey, the Illuminating yellow and, more recently, the Véry Péri blue-violet, the Pantone Color Institute recently unveiled the color they (they believe) will shape fashion, home decor and overall lifestyle for the next 12 months: red Long live Magenta. A vibrant shade that we can’t wait to incorporate into our next beauty looks!
Viva Magenta, an unconventional and deeply optimistic shade
In a press release, Leatrice Eiseman, executive director of the Pantone Color Institute, explains this choice:
In the age of technology, we seek inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by cochineal red, one of the finest dyes in the family of natural dyes as well as one of the strongest and brightest known to the world.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us develop our inner strength.
A powerful color that allows us to take power, and that is just waiting to be the protagonist of our next make-up and future manicures for 2023. And the good news is that it really suits everyone. !
Red Viva Magenta for lip makeup
With its perfect balance of cool and warm tones, Viva Magenta flatters all skin tones and undertones. For a natural “bitten mouth” effect, you can dab a matte lipstick in the center of the lips and then remove the excess material with a tissue. And for a more intense effect, cherish the flat, very uniform, very graphic color that we wear like a real fashion accessory. Made opaque, satin or glossy, all you have to do is choose.
Long live Magenta rouge for cheek makeup
In 2023, Viva Magenta intends to invite itself to our lips, but also to our cheeks. Whether you choose to apply it lightly on the bulge of the cheekbone, or decide to go straight to the point by blending the color on the temples (and also on the lids) like a Bridgerton heroine, this red gives a real boost to the complexion. And it would be a shame to do without it! Cream, powder, liquid or gel consistency, everything is possible.
Viva Red Magenta for eye makeup
If it has something to scare the followers of the naked, Viva Magenta is a shade chosen for the beauty of the eyes, because it highlights all the colors of the rainbow. Depending on your habits (and your comfort zone), you can apply it flush with your lashes, like a line of classic or inverted eyeliner, in the inner corner of the eye, but you can also have fun creating a smoky or a smoked cat eye more pronounced. Your makeup brushes will be delighted!
Long live magenta red for nails
Very chic, Viva Magenta is likely to quickly enter the manicure trends of 2023. And for those who find it too commonplace in flat areas, this shade can adapt to a multitude of more creative techniques such as nails. Crescent moonthe French micro or even the illusion.
The Viva Magenta shopping selection
Front page photo credit: luiisrtz on Pexels
Source: Madmoizelle
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
