Teleworking has changed our wardrobe more than we think. Comfortable clothing is a growing trend for months. The brands have focused on designing knitwear and friendly fabrics that can be worn both at home and on the street. But in addition, they focus on the sports field off road garment which is not only comfortable, but can also be ideal in casual outfits that remind us of the best of street style. This phenomenon is because of the comfort that sports fashion takes on a new role and years ago we started to treat it, even on the catwalk, under the term ‘athletics’.
And it is that while we stop consuming certain pieces of the new season, there are many others who are living their golden moment like the leggings, converted into the official uniform of recent years or socks, which gained special fame in 2022 by adding a unique companion, moccasins. If you have followed Instagram closely, you will have seen that this accessory has become more important than ever in the outfits of the main style dictators. They are worn with all kinds of shoes and clothes, but the winning scheme is undoubtedly to pair socks with leggings or joggers and gym shorts. The result? A phenomenon for sports aesthetics that knows no boundaries.
This is how we reach a 2022 in which sports fashion continues to grow, where leggings and sweatshirts occupy the best street outfits and where sneakers are a must-have that you will see everywhere. Even the luxury sector is heavily influenced by this sports fashion leading to the emergence of one of the new movements: the ‘athluxury’. A synergy between ‘athleisure’ and ‘luxury’ that combines the best of luxury with the comfort of sport to create real collections. And that has also brought these sports giants to the top. According to data from the Brand Finance Global Ranking for this 2022 “Nike is showing 9% growth in 2022 compared to 2021.” In fact, Brand Finance values it at $33.2 billion, a notch above the value of Louis Vuittonwhich follows in second place with 23.4 billion (45% more than the previous year).
Like fashion shows, the sum of giants can only lead to success and with this new luxury formula that is more than clear. We only need to take a quick look at the latest fashion campaigns from the big companies to see major changes and exclusive collaborations. From Gucci’s fall/winter collection, alongside sports giant Adidas, going through the proposal of Miu Miu and his iconic table skirts or the already historic Prada Tank Top that has marked the roadmap for all of 2022. Even Off White ventured into this new sports luxury with a Fall/Winter proposal introducing fabrics like taffeta along with oversized sweatshirts, which are a total look sincerely. More examples? A lot. Victoria Beckham, Louis Vuitton… Even fashion makers like Bella Hadid have bragged about this ‘atluxury’ in their latest street outfits.
A trend of luxury that the fashion world is navigating this season and that we will see in countless catalogues, at our favorite high-end companies and in the posts of the most inspiring experts. Sportswear with logomania, superior quality and unique details that make history. Here are some examples in case you want to give yourself one impulse ‘comfortable’ brimming with luxury, refinement and, above all, comfort and versatility.
Part of the Adidas x Gucci collection, these flared track pants feature Gucci clover embroidery. The iconic motifs of the signature are mixed with those of the historic sportswear brand Adidas. The collaborative collection unites both legacies codified in a trio of lines in which Adidas and Gucci combine classic emblems. Alessandro Michele, Creative Director, takes inspiration from his memories of the 80s and 90s for a collection that is both nostalgic and contemporary. Ref: 696270XJEGU 4153
List price: €980
Sport-style ankle boots in knitted and calf leather, featuring ultra-lightweight soles with contrasting graphics. Reference: H222208Z I2360
Recommended retail price: €660
Anagram cotton cropped sleeveless T-shirt. Loewe’s iconic tank top in ribbed cotton jersey with crew neck and embroidered anagram. Ref: S540Y07XAG
Recommended retail price: €250
Stretch Athleisure Off Logo Bodysuit from Off-White. Reference: 76I-3KW027
Recommended retail price: €175
The sports world inspires the new Miu Miu collection, which combines oversized silhouettes and printed motifs with various vintage and contemporary references. This cotton fleece sweatshirt reinterprets the iconic Miu Miu Club logo. Ref: MJL881_11MO_F0009
List price: €880
Classic fabrics and an ambitious attitude inspire the new Prada collection. The result? Various sporty fashion options come together in this super versatile single jersey legging made of viscose and wool. The logo, an emblematic symbol of the Prada collections, is also included to adorn this ‘athleisure’ design. Ref: 22225_1Y86_F0002_S_212
Recommended retail price: €1,200
Source: Marie Claire
