Women’s soccer world cup: broadcasters (still) avoid players

Women’s soccer world cup: broadcasters (still) avoid players

The Women’s World Cup has already shown that it can generate success in the public. However, the next edition, scheduled for summer 2023, does not arouse the enthusiasm of broadcasters, unwilling to invest.

The 2023 World Cup draw took place on Saturday 22 October in Auckland, and it looks like the Blues are leaving in luck. As reported Info France, we now know the formation of the groups that will compete at the next women’s soccer world championship, which will take place from 20 July to 20 August 2023 in New Zealand and Australia. But if we know that the main opponent of the French will be Brazil, there is still no guarantee that we will be able to attend the match.

“Unacceptable offers”

“The broadcasters offer us 100 times less than what they offer us for the men’s World Cup”, annoyed Gianni Infantino, president of the International Football Federation (Fifa). At a press conference in Auckland a few hours before the draw, the Italian made no secret of his anger at the offers he deemed “unacceptable”, as reported by the report. AFP. Offers made, in an unprecedented way, separately from those aimed at men’s tournaments. “We are looking to market the Women’s World Cup independently for the first time,” explained the FIFA boss.

The German exception

In his plea, Gianni Infantino did not name any broadcasters, and for good reason. Some, on the contrary, are exemplary. As in Germany, where second The group, the women’s Bundesliga TV rights have been updated. From next season and until 2027 they should exceed 5 million euros gross per season, or 16 times the amount received this year. Provided it makes other broadcasters want to copy.

Source: Madmoizelle

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Trending

Related POSTS