“The team remains an independent player”: Kirill Didenok on the sale of Team Didenok to VK Holding

“The team remains an independent player”: Kirill Didenok on the sale of Team Didenok to VK Holding

Today, information appeared on the Web that the VK holding (combining VKontakte, Odnoklassniki, Mail.ru and other platforms) can buy the Didenok Team group of companies. This was reported by Vedomosti, citing a source familiar with the negotiations. According to them, the company is considering taking control or buying Didenok Team. It includes the anonymous communications agency specializing in influencer marketing, PR agency, production and creative boutique.

Kirill Didenok, founder of Didenok Team, commented on this information privately to The Fashion Vibes, saying that “the team remains an independent player”.

Kirill Didenok (Photo: social networks)

“I got off the plane and the first thing I saw was a series of posts on social networks, articles in the media, telegrams flooded. Like in the movies.

The “Buy” DIDENOK TEAM wanted and wants many great players. We have been in continuous negotiation for more than two years and in parallel we are evaluating a number of proposals. The news is beautiful and life-affirming, but the team is still an independent player among market leaders.

Yes, the advertising industry and the blogosphere are under stress right now, but for the past six months we’ve been working 24/7, doing our best to inspire and restart the market.

Our creative and bloggers and our entire team are ready to tackle the toughest business tasks. We are very lucky to work at the intersection of culture-forming fields such as the internet, creativity, advertising, opinion leaders and show business.”

Peyzulla Magomedov — co-founder and managing director of a communications agency in the DIDENOK TEAM group of companies Kirill Didenok — digital producer, music publishing house DNK Music and founder of the DIDENOK TEAM group of companies

Recall that the company collaborates with well-known bloggers, including Vlad Bumaga, Katya Adushkina, comedian Anton Shastun and others.

Source: People Talk

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