It is more than clear that fashion is no longer the same as it was 5 years ago. The pandemic and climate change, promoted a very important aspect in the industry and that is the reuse of clothing. If some time ago thinking about selling, buying or renting designs from companies or from other people was a utopia or the sector of people doing it was smaller and they didn’t even express it naturally. However, everything changed and even influencers like María Pombo, Lucia Barcena or Laura Escaneshave chosen to rent out their dresses for wedding guests or events, and his bet was always a success.
Whether it’s fashion experts, responsible consumer fashion communications or celebrities, they’ve changed the system and no one sees it wrong to rent a dress, a jacket with pants, and even a Haute Couture bag. Everything is for rent!
If you are one of those who prefer to have your garment in the closet and you are not very convinced to have to rent, then we are going to tell you several economic, environmental or design reasons, so you can join the group. This way you can wear a different dress at any time of the year, and not from “fast fashion”, but from companies or brands, who are aware that with small steps in the fashion industry everything can get better. . Don’t lose details!
Unique looks that no one will copy
The first reason, and one of the most important, is to wear an outfit that no one else will have. In Borow, you no longer get that dress, shoes, earrings, and bag you thought were unattainable. From this point on, you can have Jacquemus’ famous little boy or a Copenhagen designer dress that no one else wears for up to 10 days, and everyone will ask you where it came from. Don’t forget to leave your account in the red and show off your style and upcoming designs at the next event or wedding, because the links have not ended and you will continue to open invites in the fall and winter.
Help the environment
Just as you take steps to save energy and recycle at home, you can also help with fashion and take care of the planet. Changing habits, how you buy something from your favorite brands every day and leave that jacket in the background and never use it hurts the maximum purchase of clothing and the constant accumulation of clothing waste. Since it is more difficult to change the launch of designs every two minutes, we can promote responsible consumption.
Rent your clothes. So you can have new designs, but you will also stop encouraging purchase abuse.
Save and invest in quality.
The latter, but very important or more important than the former. Rent your clothes for that exclusive event you’ve been notified in no time at all, or for your best friend’s wedding you’ve been waiting for months. You will save money and time because when you go to a rental shop like Borow you will have all the designs with the most current trends. It must also be said that the route they have in their shop makes it easier, after several attempts or not, to look for and find the suit that Laura Escanes wore at the Cannes festival or a mini dress that María Pombo chose to go to the hundreds of weddings he had this year.
Even if you think that renting is much more expensive, think that you are investing in quality and special materials. We assure you that your bank account will notice that too and sustainable awareness.
Source: Marie Claire
