Major fast fashion brands such as H&M have been forging alliances with companies in the luxury market for over 17 years, but we also continue to analyze other great collaborations between brands that are highly recognized in the industry.
The Swedish company has managed to democratize the most exclusive fashion companies on the market, allowing it to transfer its universe to an audience that receives it as ambitious and has the opportunity to buy pieces with the essence of the house at a price. more affordable price. We highlight the collaborations with Simone Rocha or Giambattista Valli for their success in conveying the key elements of the signatures.
The sportswear boom started years ago with the launch of Rihanna’s Fenty line for Puma. Due to the fame it acquired and the good relationship between the sports brand and the singer, this collaboration lasted over time.
One of the most progressive collaborations of recent years was the one with Nike together with the French designer Jacquemus. This collection combines various sports elements belonging to disciplines such as hiking, tennis or cycling, with features of the French company.
The flagship brand of the Inditex group has conducted several collaborations since Marta Ortega’s inception as president. One of the last is the one performed with the American Narciso Rodríguez, in which sober and commercial pieces stand out.
Designer JW Anderson’s union with fast fashion brand Uniqlo has continued to promote the line of basic garments that characterize the Japanese company, adding to the creative point of the British.
This collaboration has allowed the emblematic features of the Italian house and the elements of sports fashion to coexist perfectly, leading to a union that has revolutionized the industry and managed to be sought after by most. fashionistas.
One of the newest collaborations in the industry is the one starring Carhart and New Balance, in which it has been possible to preserve the street style aesthetic that coexists in both brands.
The union between these two brands belonging to two of the largest business groups, LVMH and Michael Kors, has had a major impact on the industry. Firstly because of the merging of two of the most renowned houses in the fashion world and secondly because of the great appeal it has generated with the public. The collaboration between the firms has managed to unite the stylistic codes of both, in a very elegant way.
Source: Marie Claire
