On the territory of the Rive Gauche flagship store in the Tsvetnoy store, a public “Real Russian Brands” was held at the end of last week. Russian Beauty Guru, founders of Russian cosmetics and perfume brands such as Krasnopolyanskaya Kosmetika, Fakoshima spoke at the meeting, and popular TV presenter Andrey Malakhov moderated the meeting.
Now the founders of Russian brands really have something to tell – after the departure of large foreign cosmetic and perfume companies from the market, high hopes were placed on local brands, which they had justified for several months. At the meeting, they shared the history, philosophies and future goals of creating a brand with the guests.
For example, the purpose of the Krasnopolyanskaya Kosmetika brand, defined by its founders Kristina Suderevskaya and Dmitry Serov, is not only to be a leader in developments in the field of natural cosmetics, but also to follow the trend of environmental sustainability. Natalia Rakoch, the founder of RBG, spoke about the importance of establishing an appropriate marketing strategy and brand positioning. Elena Vlasova, Rive Gauche Private Brands Marketing and Development Manager, shared the secret of the success of Eva Mosaic and Architect Demidoff brands. Its developers are constantly researching the international beauty industry, so they know all about the latest trends and innovations. And Konstantin Shilyaev and Yaroslav Simonov, the founders of the Fakoshima perfume brand, talked about how they continue to break the stereotype that Russian brands cannot be fashionable and non-standard.
Source: People Talk
Richard Stock is an author at “The Fashion Vibes”. He is a lifestyle expert who provides readers with the latest news and trends in the world of fashion, beauty, food, and travel. With a sharp eye for detail and a passion for writing, Richard offers unique insights and perspectives on the topics he covers.
