Are you famous and haven’t released your beauty brand yet? No, but hello, what. This is what we might be saying to ourselves in the face of the host of stars who leverage their notoriety to release this lucrative matter of creating spin-offs. After Rihanna, Alicia Keys, Selena Gomez, Jennifer Lopez, Kim Kardashian or even Pharrell Williams, it’s Brad Pitt’s turn.
Brad Pitt launches Le Domaine, skincare around grapes
The former Hollywood sex symbol revealed himself exclusively to the rowing British launch of its brand, soberly named Le Domaine. The 58-year-old actor developed it in collaboration with the Perrin family, winemakers of Château Beaucastel, of which he is already a partner in the production of Château Miraval’s Côtes de Provence rosé.
The Domaine obviously focuses on ingredients derived from grapes, as already do a myriad of other brands (the French Caudalie, among others). But Brad Pitt’s label has developed two unique, exclusive and patented active ingredients: GSM10 and ProGr3. The formulations with 96% of ingredients of natural origin, vegan and wanting to be sustainable are packaged in glass bottles, topped with a recycled wooden bottle from old wine barrels.
Guarantee a luxury image at all costs
Count 350 € for the 30 ml serum (and 300 € for its refill), 275 € for the 50 ml cream (230 € in refill), 265 € for the 50 ml fluid cream (with a refill announced at the same price, strangely), and € 70 for the 100ml cleansing emulsion.
As you may have understood, it is therefore a luxury cosmetics company. And that would perhaps partly explain why Brad Pitt filed a complaint against his ex-wife, Angelina Jolie.
According to the actor’s lawyers, the actress voluntarily tried to undermine his wine business. In fact, the former couple had acquired this property together in 2008, from where they made wine. In the wake of their long and difficult separation, Angelina Jolie sold her shares in the company to a Russian oligarch and vodka tycoon, Yuri Shefler.
Brad Pitt filed a first complaint to try to have the sale canceled in February 2022. And this, under the pretext that this sale would be illegal, because the actress would not have obtained the consent of the actor to be able to carry it out. However, she Angelina Jolie claims that she has already tried in advance to find a financial agreement with Brad Pitt, in vain. The lawsuit surrounding the winery is still pending.
But perhaps this umpteenth beauty brand as celebrity merchandise will help to enrich the already well-filled coffers. the actor, currently at the center of an investigation into violence against his children. But nothing like skincare to make you forget your ugly flaws.
Front page photo credit: TikTok screenshot.
Source: Madmoizelle
Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
