Thanks to its promises of transparency, efficiency and common sense, the Clean beauty has the wind in the sails. Products for skin, hair and even make-up care, this movement for a healthier beauty routine has every intention of revolutionizing the content of our bathroom furniture. Why not ?
We specify the same that, unlike labels, certifications or even other movements like Slow Cosmetics, the concept of Clean Beauty has no official definition: the brands that affirm this do not meet any specific specifications other than their personal beliefsit is therefore important to do your own research before starting, because not everyone has the same standards and commitments.
To help you find your way around, we have discovered the six brands of clean makeup the most desirable of the moment. We warn you: guaranteed crush!
Clean makeup from Oh My Cream Skincare

After the success of its own skin care brand, launched with great fanfare at the end of 2017, the retailer specialized in clean beauty Oh my cream for several months it has been offering a short range of essential elements: a mascara, a bronzer, a blush (3 shades), a foundation (5 shades), a concealer (5 shades) to sublimate your complexion and your eyes in two coats.
Formulated with 100% mineral pigments and compliant with the brand’s ingredient charter (free of volatile silicones, parabens, MIT, BHT, etc.), the products are non-comedogenic and have been dermatologically and ophthalmologically tested.
- Try Oh My Cream Skincare: the Blush in powder (28 €) peach skin effect that glides on the skin and gives a very natural result.
Clean makeup made in France by Pace
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rhythm, is the “rhythm” in English, but also the contraction of Pauline and Alice, the first names of the two founders of the brand, friends since elementary school. Starting from the common observation that the effectiveness of their facial care ritual was altered by the use of conventional make-up, they decided to create their own products, which are cleaner, simpler and that have real virtues for the skin.
The formulas of mascara, powder and tinted lip balm have a naturalness rate from 99.1% to 100% and the packaging has been designed with a necessary eco-responsibility approach: the cases are recycled, FSC certified and printed with vegetable ink .
- To try in Pace: the Universal Mascara (28 €) that lengthens and gives volume to the lashes by pampering them with a cocktail of castor, olive and hibiscus oils.
Pomponne clean makeup and skincare
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Launched by two pharmacy doctors, Doll is a make-up brand made in France, green and clean, without sacrificing performance and durability. The lipstick, the first product developed by the two entrepreneurs, combines pigments and active ingredients for care to color the lips ensuring optimal comfort throughout the day.
The brand’s formulation charter, which its creators consider “ultra-rigorous”, excludes (among others) silicones, parabens, mineral oils and phenoxyethanol.
- Try Pomponne: the moisturizing lipstick (€ 26), available in eighteen shades from the most discreet to the most eye-catching, which composes the lips without drying them thanks to a formula rich in vegetable butters and aloe vera.
Ere Perez’s clean and minimalist makeup
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It was Perez, named after its founder, is one of the pioneers of clean make-up. Launched in 2002, it offers a wide range of products for the complexion, eyes and lips with minimalist formulas infused with active ingredients derived from super-ingredients and plants known for the benefits of “beautiful skin” such as acai berry, aloe vera, oats, calendula, avocado or even beetroot.
Committed to the environment, the Australian brand offers refills for a large number of its references, uses recycled plastic or infinitely recyclable materials for its packaging and has been certified “carbon neutral” since 2016.
- Try it at Ere Perez: formulated without silicones, the Oat Milk Foundation cream foundation (€ 42), available in eight shades, offers medium coverage while having a very natural luminous finish on the skin.
Kosa’s clean makeup
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Since its launch in 2015, Kosa reminds us day after day that clean makeup can be as effective and fun as conventional makeup. Designed for sensitive skin, the brand of American origin offers a large number of references ranging from foundation to colored gel for the eyebrows, including sun powder and lip gloss.
For its formulas it has chosen to ban (among others) parabens, dimethicone, petrolatum, phenoxyethanol and phthalates, and to bet on ingredients recognized in the world of skincare such as niacinamide, peptides, jojoba oil, squalane or even shea butter. .
- To try at Kosas: the brand’s flagship product, the Revealer concealer (€ 31) hides dark circles and small imperfections, improving the quality of the skin thanks to a formula rich in active care ingredients such as caffeine, arnica, provitamin B5 and hyaluronic acid . And for all complexions to enjoy its creamy texture and perfect coverage, it is available in twenty-eight shades from lightest to darkest.
Clean and sensory make-up by Manasi 7

Manasi 7founded by Swedish-born professional makeup artist Susanne Manasi, it offers a range of multipurpose essentials, which can be used alone but can also be mixed to suit all tastes and create many looks.
In terms of formulas, they are composed of carefully selected butters, waxes, powders and oils, from plants harvested in the wild or certified organic, and top quality natural color pigments. Palm oil, mineral oil and silicones are among the long list of ingredients you will never find in a Manasi 7 product.
- Try it at Manasi 7: the All Over Color cream blush (€ 39), available in nineteen shades inspired by nature, make up cheeks, lips and eyelids in a single gesture. Its melting texture glides on the skin and offers a very luminous result.
Front page photo credit: Venus_HD on Pexels
Source: Madmoizelle

Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.