One of the few Scripps Networks Interactive executives to rise to the top of Discovery since the company’s acquisition of Scripps, John Steinlauf, Warner Bros. It continues to grow on Discovery.
The company, Steinlauf’s Warner Bros. He said he would serve as Discovery’s director of publicity for the United States. The $43 billion merger is expected to be completed today, and Steinlauf’s appointment will be followed by many, mostly Discovery, as they retain or expand their place in the new structure.
With more than 35 years of sales experience, Steinlauf is directly affiliated with Warner Bros. He will report to Bruce Campbell, Discovery’s future Chief Strategy and Revenue Officer. The move will reunite Turner’s portfolio with Steinlauf, who was Turner’s sales executive before working on the script.
Advertising, Warner Bros. It will play a big role in Discovery, both in terms of programming and streaming. Launched by WarnerMedia two years ago, HBO Max has added a supported ad layer. Discovery+ has been supported by ads since its launch in early 2021. Discovery reported $4.2 billion in revenue in the US in 2021, up 4% from the previous year. The TV advertising industry is in turmoil during streaming growth, requiring legacy media companies to succeed in the complex balancing act of maintaining linear network weapons while also focusing more on streaming.
“Johnny is an industry pioneer, a brilliant thinker, and a terrific leader. I couldn’t be more excited to have him join Warner Bros.. “Discovery’s leadership team,” said Campbell. I look forward to partnering with him and the entire organization in bringing the sales organization together.
Steinlauf said the combined company “will offer advertisers the largest portfolio of additional brands: news, sports, entertainment, scripted, unscripted and family-oriented programming.” Together we will provide our customers with unique opportunities to support advertising.
As Director of US Advertising at Discovery, Steinlauf managed sales, developed new and converging revenue streams, and oversaw research, brand marketing and entertainment, pricing and planning, and inventory control.
WarnerMedia and Discovery also set dates for pre-release shows for advertisers during the week of May 16, when other major media companies take the stage. Insiders say the combined event will now take place, most likely on May 18.
Source: Deadline
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