Sugar23 and Random House partner to launch co-branded publishing brand Sugar23 Books

Exclusive: Random House, a division of Penguin Random House, has partnered with the creative content and management platform Sugar23 to create a co-publishing brand, Sugar23 Books.

The new imprint will publish culturally relevant artistic and non-artistic works with provocative and original voices, sharing stories that will be valued in a variety of ways and creative platforms. The Sugar23 Books / Random House partnership will provide authors with a deep content publishing and development experience, supported by Sugar23’s in-house production, experiential resources and branding, as well as Random House’s loyal customer insights, metadata and advertising, and integrated marketing.

Sugar23 will be actively involved in all aspects of print publishing operations, from book acquisition to brand partnerships and innovative marketing strategies, including immersive live events. Sugar23 Books will be overseen by Sugar23 founder and CEO Michael Sugar and chief book editor Angela Ledgerwood, who will collaborate with the random acquisition teams of publishers and book publishers, using Sugar23’s unique media and unique relationships. And the world of entertainment. Kevin Dutton, vice president and executive editor of Penguin Random House, a subsidiary of Crown, will assume greater responsibilities, continue to acquire Crown, and will also serve as the non-art editor for Sugar23 Books.

Sugar23 previously co-founded famed publisher Houghton Mifflin Harcourt, who is already publishing seven books under contract this year. Starting today, all the books of the new Sugar23 Books imprint will be published with Random House. The announcement of the Sugar23 Book Partnership was made by David Drake, president of Sugar and Crown, who will act as an internal liaison for the new press to facilitate coordination between Sugar23 and Random House Publishing Group.

“I have long admired the success of Random House, which has produced masterful storytellers and enhances stories that improve our understanding of ourselves and our world,” said Shagar. “The exchange of insights from our different perspectives and the experimentation of new editorial models at the service of the books we have together is the basis of a fruitful collaboration”.

“United with a shared passion for telling fun stories that serve a greater purpose, all of us at Random House look forward to working with Sugar23’s dynamic team to creatively engage readers,” Drake added, ” and to help create the most exciting voices today. To find the widest possible audience for his work. “

Sugar23 was founded in 2017 by Oscar-winning producer and manager Michael Sugar. The evolving platform specializes in creating original premium content across all media, incubating and investing in brands and companies, and providing strategic consulting for branding, manufacturing and other market needs for everyone’s businesses. sectors and phases. Sugar has completed award-winning projects such as in the spotlight, Nick, OA, Maniac, 13 reasons why Y I am the night. Sugar23’s most recent credits include Dickinson Features on Apple TV + and Netflix costs Y Laundry. Sugar23 is currently doing its first film deal and a full television deal with Netflix.

Since 2015, Legerwood has been the managing editor of Sugar23 Books. illuminated podcast– A series of live interviews with your favorite writers. He began his career doing magazine interviews and worked as an art editor at Cosmopolitan magazine, monthly book reviewer for Esquire.com, brand strategist and festival programmer at Fast Company’s Innovation Festival. His non-fiction literature appeared he, Marie Claire, Condé Nast traveler, New York magazine, fast company, Australian, Australian financial auditAnd more.

Random House’s parent company, Penguin Random House, is the largest commercial book publisher in the world. With over 15,000 new titles and over 600 million printed books, audios and e-books sold annually, its publishers include more than 80 Nobel Prize winners and hundreds of the world’s most widely read authors. The company, which employs more than 10,000 people worldwide, was formed by Bertelsmann and Pearson in 2013, with the former taking full ownership in April 2020.