On TikTok, several beauty content creators praise the merits of a product called Hair syrup. It looks like an oil-based pre-wash treatment. Revolutionary, really?
Hair syrup buzzes on TikTok, what is it and how does it work?
Basically, we apply some licks on the lengths and also on the roots. We roughly massage his scalp with a silicone brush. We leave it on (why not in a bun) for at least an hour. So, we finish with a shampoo to reveal ultra soft lengths and a stimulated scalp to promote healthy growth.
All of this looks a lot like an oil bath you will tell me, and you would be absolutely right to think so. But it’s all a matter of name and of packagingas we would say in marketing (or denomination and packaging, to speak French).
Behind this marketing bluff is a British brand, Hair Syrup therefore, which offers several similar products: melon, grapefruit, mint, orange, honey, or even lemon. And in particular the photogenic brushes, of course.
As for the formulation, the list of ingredients is mainly composed of vegetable oils sweet almond, castor, apricot, olive, avocado, flax, sunflower, cherry, jojoba, argan, pomegranate and finally some essential oils that differ according to the chosen perfume. Nothing elegant or innovative, then.
Where Does Hair Syrup Really Come From?
In fact, this hair oil bath technique is as old as the world. And also the composition of the Hair Syrup products seems to be particularly inspired by Ayurveda traditional Indian medicine. This is what Anita Bhagwandas, an Indian-born journalist, of Guardian :
“Hair oil has been part of Indian beauty routines for centuries, as a bonding ritual and as a means to nourish the hair and scalp. Having been educated with this – and having seen the “trend” of hair oil go viral without attributing to its Ayurvedic origins – I must emphasize the element of cultural appropriation here. “
It is therefore connoisseur that the British journalist ends up recommending a much more authentic product: Dabur Amla Jasmine Hair Oil. So, sure, the latter’s retro packaging might not look so good on TikTok and Instagram, but it does have the merit of costing a lot less!
Front page photo credit: TikTok screenshot.
Source: Madmoizelle
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
