The story of how Julia Fox and Elsa Hosk inspired jenzers to drastically cut jeans and turn them into boots

Jenzers is the generation that takes the impersonation of fashion icons to the next level. If earlier teenagers were actively spying on the exits of Paris Hilton, trying to find analogues of her miniskirts and luxury handbags in the mass market, then zoomers chose the path called the Circle of Skilled Hands. The main engine of progress, of course, has become social networks.

Fast forward to 2020. Today’s pop icon Harry Styles wears a shiny JW Anderson cardigan at rehearsal for The Today Show. Once and instantly a soldier was dismissed for $1365. But that’s not even the point: zoomers began shooting how-to tutorials and knitting cardigans on their own. Yes, on such a scale that designer Jonathan Anderson eventually gives up and publishes a free template for creating a sweater. However, a new wave of Zoomerian cuts and sewing passions fell on the denim boots that Julia Fox and Elsa Hosk walked into in midsummer.

More precisely, something between leggings and pointed boots – knee-high shoes decorated with jeans hems. Do-it-yourself videos about creating a position at home literally blew up TikTok. According to the principles of the above example with the cardigan of Harry Styles, denim boots from the brand Kalda can be bought in the same way for 550 euros, but such a “classic” scheme is not interesting for zoomers. It wouldn’t be fair to say they’re greedy for the cheap counterparts of expensive outfits—the “surprisingly similar” vintage Chanel Haute Couture dress Lily-Rose Depp wore to the Met Gala in 2019 was this year’s hottest prom item. Teenagers found an analogue of Bella Barnett in the mass market for only 110 dollars.

However, let’s dig deeper – there is nothing surprising in the trend. Teenagers can’t afford 550 euros for denim boots (unless, of course, they are the heroes of Gossip Girl). If previous generations chose only one way, which was to choose a cheap alternative, then the jensers literally decided to take fate into their own hands. And this trend is certainly not positive only for the latter: not only zoomers sit on social networks, but also those who sell to brands. 101. It is not even necessary to pull out the DIY – it is enough for the zoomer to click the “Share” button, so that the representative of the millennial or older generation clicks “Buy”.