AMC Networks launches brand new digital originals, 6 new streaming channels and first live advertising tools from 2019

After two years of virtual operations due to Covid, AMC Networks will hold a personal appearance tonight in New York City, highlighting a number of digital advertising initiatives.

He created a new list of digital originals under his two-year Content Room brand studio; Six new “FAST” channels have been added to his list; And she has introduced a new set of promotional tools.

The new channel joins eight existing ones available on streaming platforms including Pluto TV, Sling TV, Samsung TV Plus, VIZIO, Plex and Comcast XUMO. FAST stands for “Free Advertising Supported Television” and is a growing part of the streaming ecosystem designed to provide general viewing benefits. (Nielsen said today that broadcast watch time increased 18% last year.)

Advertising revenue remains a significant part of AMC Networks’ financial picture. In 2021, the company set a record revenue of $ 3.1 billion, up 9%. Unlike in previous years, however, AMC is going through a period of significant change. With traditional linear views expected to contribute more and more to the total, the company’s portfolio of specialized transmission facilities will become the dominant asset.

New FAST channels include AMC en Español, Spanish language versions of AMC shows; ALLBLK Gemstones, a showcase for the company’s black-targeted subscription streaming service; anime destiny HIDIVE x ANIME; Extraordinary on the sports channel; And the first of the short film Shorts and its Spanish version of Cortos.

Kim Kelleher, president of Business Revenue and Partnerships for AMC Networks, told Deadline that the FAST strategy benefits from the company’s key distinguishing features over its competitors. Unlike Paramount Global, Fox Corp., or NBCUniversal, AMC Networks does not have a major AVOD platform. “As we approach this space, it is different from most media companies,” she said. “We are not handcuffed to the platform, so we are very careful with the other six platforms and expect more.”

The company also introduced TEAL, a suite of products abbreviated to Technology Enabled Audience Led. For advertisers, it’s described as a “one stop shop” to enhance their campaigns with shopping, interactivity, integration, and more.

The first TEAL campaign will be launched as part of AMC Networks’ original Content Room series. Show me more: kill Eve With a shopping experience to popularize Coco De Mer and Hunter Boots.

TEAL will also be the new whiteboard controller for digital originals developed in the company’s brand studio, Content Room. Slate will be distributed on the company’s fingerprint, including AMC +, AVOD / FAST and social media.

Following the launch of Content Room in 2020, the company announced success with similar programs. Bottomless brunch at Colman’sWhich is designed and hosted by Colman Domingo of be afraid of the living dead. Shortly after digital production in the early days of the pandemic, it became the current series presented on multiple Diageo-sponsored digital, linear and podcast platforms.

with you better call Saul Following the staging of the sixth and final season, he will have three original digital series that will be alongside him on the platforms. The list includes multiple staff training videos, short animated series focusing on Jimmy McGill’s childhood in Cicero, IL, and the original sitcom. copper barWith Rea Zihorn.

“Our original Content Room content has been very successful with our audiences and advertising partners,” said Kim Granito, executive vice president of Content Room. “We are thrilled to move forward with an entire programming page that uses our incredible roster of original talent and intellectual property in ways that are truly unique to our partners.”

New original content includes You Are Here, a Sunday travel series; Meet a guy who explores “special situations” where he helps “meet a guy”; And obsessed with vampiresWhich is related to the upcoming premiere. Anne Rice Interview with the Vampire.

There is another digital original related to Rice night island, on an exclusive resort that is only open from dusk till dawn, serving exclusive vampire and mortal customers. Managing Brats is a link to WE TV and the ALLBLK Brat Loves Judy series; Show Me More shows series on AMC Networks, with exclusive on camera and cast interviews; And presented by Jordan Carlos We can talk about it?