The CAA has acquired full ownership CAA-GBG Global Brand Management Group, a joint venture founded in 2016.
Financial terms of the contract were not disclosed. The statement says CAA’s newly appointed CAA Brand Management Department will be integrated into the agency’s day-to-day operations.
Led by Perry Wolfman and Noah Gelbart, both experienced industry executives, CAA Brand Management has over 160 employees. With offices in 17 countries, including the US, UK, China, India and Brazil, the Group will continue to focus on revenue-generating brand expansion campaigns for a variety of clients.
“CAA brand management is the best service offering, with a global presence, influential capabilities and expertise in the brand expansion space,” said CAA President Jim Burtson in an official statement.
CAA has spent decades exploring different ways to collaborate and license consumer products. It is renamed bRand Management Group currently runs shows for Budweiser, Coca-Cola, Formula One, Jaguar Land Rover, Bob Marley Estate, Minecraft, Netflix and many more.
“Our clients are always looking for new and innovative ways to engage their audience, whether it’s their stories, passions and priorities, or their values and beliefs,” said AAC Co-President Kevin Huwan. “This talented group of executives have created award-winning brand programs and we are delighted to offer their expertise.
In a joint statement, Wolfman and Gelbart said that integrating their team into AAC’s day-to-day operations “will give us unique access to AAC resources and relationships that will strengthen our efforts globally.”
Wachtell, Lipton, Rosen & Katz, Macfarlanes LLP and White & Case LLP served as legal advisers to CAA.
Source: Deadline
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