Manolo Blahnik

British shoe designer Manolo Blahnik is in China for the first time after winning a 22-year legal dispute.’also won the right to use its own brand.

China’s Supreme People’s Court, Chinese businessman Fang Youzhou’canceled a trademark of Manolo Blahnik owned by In 2000, he registered the Manolo & Blahnik brand. Earlier, several objections by the British designer, his company in 2000’before China’He was also rejected for failing to prove himself famous, and Fang Youzhou actively used the trademark.

Chinese’the right of the first applicant applies, so the Manolo Blahnik brand could not enter the Chinese market under its own name. This right made many foreign companies vulnerable to “pirates”. For example, even small start-up design brands have their names in China.’It sees that it is already registered. Therefore, such court cases are not uncommon in the country, and sometimes even large brands are lost. For example 2012’de French Hermes, Hermes in its products’The Chinese translation of Ai Ma Shi’He lost his legal battle to stop a Chinese menswear company that used the . Hermes lawyers 1997’has been trying to revoke this trademark ever since.

Changes designed to tighten trademark laws’only in November 2019’also accepted and 2020’de court Manolo Blahnik’e gave the right to object to the registration of the twin trademark.

Manolo Blahnik shoes

The court order states that Manolo Blahnik and his retail partners have made the brand in China.’will allow them to start promoting and combating counterfeit products without fear of retaliation.

CEO of the brand’water and founder’s niece Christina Blahnik, Financial Times’in a statement to a.

Blahnik said the company’s plans for the fastest-growing luxury market, the Chinese market, are still in the early stages, but in the second half of next year.’He also said he hopes to initiate direct sales.

Canary Islands’Manolo Blahnik, born and raised in 1971’in London’He also started his job. 1990’She cemented her status in the fashion industry when she started working with famous designers in the s, but world fame came to her thanks to the Sex and the City series.

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