Jacob Seltzer, formerly of NBCUniversal, has joined the growing digital brand Almost Friday Media as first sports director.
Seltzer will oversee the company’s sports content, events and partnerships.
He joins Wave Sports and Entertainment, where he helped shape the company’s original programming efforts. She previously spent three years as senior development manager in NBCU’s news and sports division, working on events such as the Olympics, World Cup and Premier League. Previously she also worked in the unscripted division of ICM.
He will work closely with Almost Friday Media President and CEO Andrew Kenward, CEO Jack Barrett and Creative Director Max Barrett.
The media company runs Friday Beers, a media platform, production company, and lifestyle brand with its characters, which it calls Friday Beers Cinematic Universe. Founded in November 2019 by the Barrett brothers, it started as a viral Instagram channel, now available on merchandising, branded content, podcasts, music, live events, and film and TV projects.
His idea is to create a comic world that makes the party big again with self-deprecating and laughing humor.
Friday Beers is represented by WME and Mosiac.
Source: Deadline
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