And if we dared to use the cream bronzer, the perfect all-rounder for the summer!

Difficult texture to apply, excessively artificial appearance, greasy formula, poor hold … Prejudices on tanning cream have a hard life. However, this makeup product has many qualities and is much easier to tame than it looks! Follow the leader.

What is a cream bronzer?

As the name suggests, tanning cream is a complexion makeup product designed to reproduce the “healthy glow” effect of a natural tan, reducing the risk of melanoma. It differs from face powder for its creamy consistency, and is presented in the form of a stick, jar or compact (without powder, therefore). Depending on the formulas, it can be matte or iridescent to give the skin a very luminous appearance.

Despite the undeniable similarities, the bronzer in cream (but also applies to face powders) is not a contouring product: its purpose is to give a tanned appearance to the complexion, without emptying the cheeks or streamlining the nose. Its hue is also often warmer than that of a face sculpting product, to give that famous sun glow.

Where to apply a tanning cream?

To get a mine kissed by the sun “larger than life, the cream bronzer is applied to the curved areas of the face such as temples, cheeks, nose and chin. Even some professional makeup artists love to apply it on the eyelids to make the eyes stand outeven more so if the eye make-up is limited to a few strokes of mascara.

To avoid too high a contrast between the face and the neckline, it can also be applied on the neck, on the bones of the clavicle as well as at the level of the sternum.

How to apply a tanning cream?

In an article published on the site Trucco.comMakeup artist Emily Oliver recommends using a foundation brush to scoop and place the suntan lotion on the skin, then use a moistened makeup sponge to blend the material to achieve the most natural look possible. .

“ There is something so beautiful about the way a cream bronzer glides over the skin and applying a cream formula right after the liquid foundation gives a more natural finish. “Says the professional.

Be careful not to have a too heavy hand, however, as this type of product is often well pigmented.

To complete the complexion make-up, and according to your wishes, you can then apply a nice blush – cream for an ultra glowy finish or powder texture for a more matte finish -, a few touches of highlighter and a veil of bronzing powder on the area. T to avoid premature shine. This last step is optional if your skin type allows it or if you prefer very bright makeup.

How to choose your cream bronzer?

Before choosing the color of your cream bronzer, you should determines the consistency best suited to their needs. Indeed, some “dryer” products are particularly suitable for combination and oily skin that does not want to turn into a “mirror ball” after a few hours, while more emollient formulas will delight dry and normal skin.

For the choice of shades, the make-up artist Elisa Fiori gives some advice to the magazine rhythm :

For very fair skin, I recommend choosing a bronzing powder one or two shades darker than the tone of your complexion, and above all to have a light hand. The same goes for light to medium complexions, being careful to avoid undertones that are too orange or red, as this effect will only be more intense on the skin. Dull complexions can wear almost anything, including terracotta shades that highlight them particularly.

As for dark and black skin, make-up artist Sir John recommends turning to ” shades infused with warm shades such as red, gold or copper »In the pages of Vogue USA.

Buy cream bronzer for a summer complexion

Front page photo credit: Fenty Beauty