The Story of How John Galliano Turned Maison Margiela’s Performance into a Melodrama

John Galliano can undoubtedly be called one of the most revolutionary designers in the history of fashion – each of his shows turned into a performance. Standing at the head of the House of Dior, the couturier turned the brand’s position to 180 – there was a place for both femininity and casual glamour. The rise of the latest fashion trends in the 2000s is also a direct merit of John. And while we’ll probably never learn the truth about the scandalous removal from Dior, in 2014 the entire fashion (and not just fashion) world was excited by the good news: Galliano became the creative director of Maison Martin Margiela—no less, but some senses more. , the revolutionary French House. One ingenious detail is worthwhile – tags on clothing with circled numbers, each referring to different parts of the collection – from jewelery code 12 to shoes number 22.

It is always interesting to watch the couture shows of the duo of Galliano and Maison Margiela: unlike the “classic” shows with models walking the catwalks, John caters to real theatrical performances of Artisanal – a kind of play in fashionable clothes . I should say a breath of fresh air after endless columns of mannequins.

Yesterday’s 30-minute performance of Cinema Inferno is set in Arizona – including layered jackets, cowboy hats, and shotguns. And I must say, we saw a real melodrama: one of the models was “shot” with the words “it fell from the hanger like an old coat.” A vibrant southern gothic tale – deadly dresses, parachute skirts, bunny ears and … 1920s bonnets. Surprisingly, the latter perfectly complement wide loose dresses with bows – at least look at the image of Karlie Kloss.