The Olympic Channel, which NBCUniversal launched five years ago as a destination for its Olympic programming, will air on September 30.
“To better reach our target audience, we will reassess our programming distribution strategy for content currently airing on Olympic Channel: Home of Team USA with our IOC and USOPC partners,” said a spokesperson for NBC Sports in a note. . “In the fall, we will announce our exciting new plans for Olympic content.
When it launched in 2017, Olympic Channel replaced NBCU’s Universal HD channel. It was a partnership between the media company and the United States and International Olympic Committees, although live coverage of the Tokyo 2021 Olympics network featured mostly old competitions or Olympics programs.
NBCU controls US media rights to the Olympics through 2032, and the Games have been a key strategic pillar of the company for the past three decades.
The Olympic Channel will be spun off, followed by the NBC Sports Network in 2021. NBCSN’s programming has largely been diverted to the US network and the Peacock streaming service. Since its launch in 2020, Peacock has upped its sports quotient by hosting the Beijing Winter Olympics and Super Bowl last February. He has also struck a deal with Major League Baseball to play this season and his Premier League football matches remain a season ticket draw.
At the moment, NBCUniversal executives have not said where Olympic Channel programming will be located in the future. Peacock, of course, is a strategic focus for the company and has the ability to publish real-time linear feeds for its service, a feature the company has used to power it. Saturday evening live, This day Y nbc news features. Yesterday, the company announced that Peacock doubled its advertiser engagement levels, surpassing $ 1 billion in revenue for the first time.
Sports business magazine For the first time, information about the blackout of the Olympic channel was reported.
Source: Deadline
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