To live or not to live: how did the trend of voluminous flowers emerge from the shadows again?

You can argue for a long time who sets the trends – catwalks, street fashion or Olga Buzova. However, behind the new trend that has risen from a niche to the catwalks of Couture Fashion Week, there is a simple and at the same time brilliant idea – a long-forgotten story for modern fashion facts, by the way. Of course, it wasn’t without a good look book on social networks, a safety net from influencers, and inspiration from fashion history books. Drum roll: Polish brand Magda Bytrum is behind the popularization of the trend for voluminous plants in clothing.

It took just six years for the brand to conquer the fashion sky. There are no words to describe the main message of the brand – a kind of mix of 80’s charm, elegance and tailoring. The craftsmen and needlewomen of its founders, Magdalena Batrim and Aleksander Halemba, gathered all over Poland. The result: real objects of high fashion art, in which the simple is sewn and presented in a complex.

Volumetric flowers (not to be confused with floral prints) walked the catwalks a few years ago, but failed to take the proud title of a trend. Magda Bytrum has found a golden key to the right fit and voila: Dresses with 3D floral elements have scattered around the world and reached the right buyers – Hailey Bieber, Natalie Portman, Elsa Hosk, Natalia Haussmann and more. By the way, it would be correct to make one more statement: the Serbian brand Mihano Momosa “helped” the emergence of the trend – in 2019, voluminous floral motifs were firmly rooted in the brand’s arsenal.

After that, it’s up to the little things – we’re looking at yesterday’s Schiaparelli couture show with colors made up of all materials and shapes (although one of Elsa Schiaparelli’s main inspirations has always been the plant world). An analogy is appropriate with the Loewe spring-summer collection in collaboration with designer Paula Ulargi, who specializes in germinating seeds in clothing. Of course, in the case of dead flowers, it was not necessary to test 20 seedlings on 10 types of fibers and examine the tissues under the microscope for the future life of the plants inside, but the essence remains the same – niche conceptual brands can still set trends. Proper packaging is important.

We expect the Russian mass market to take over. By the way, in the domestic sphere, voluminous floral tops can be found in Lime and Buts8.