Over a million streaming music subscriptions have been discontinued in the UK in the last three months as consumers try to save money.
Market researchers ქანთარ The fastest decline was seen in the under-35 group, but consumers often avoid this perceived luxury as they face price increases in other sectors such as food, energy and fuel.
Kantar’s latest report revealed that 37% of users cited “saving money” as their reason for canceling Amazon Music Unlimited, compared to 41% of previous Spotify users.
“Rising music cancellation rates are proof that British families are starting to prioritize their unique income,” said Cantar.
A standard subscription to Spotify and Apple Music costs 999.99 per month, which is less than 120120 per year.
Singing published a similar report in April, finding that 1.51 million movie and TV streaming subscriptions were made in the same way in the first three months of the year. Netflix has confirmed that it has lost 200,000 subscribers during this period and expects more.
Source: Deadline
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