Fashion editor’s diary: Miley Cyrus on the cover of French Vogue, Pierpaolo Piccioli’s first campaign for Balenciaga and other fashion news of the week

Fashion editor’s diary: Miley Cyrus on the cover of French Vogue, Pierpaolo Piccioli’s first campaign for Balenciaga and other fashion news of the week
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Hello to everyone who cares about fashion! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.

November greets the fashion world with changes, big names and new alliances. The cover of Vogue France features Miley Cyrus, photographed by Mario Sorrenti at the legendary Château Marmont hotel in Los Angeles. Stylist Alastair McImb brought together dramatic looks from Balenciaga, Fendi, Valentino and Celine. Meanwhile, Spanish Vogue is investing in next-generation singer Gracie Abrams, whose stylist Jordan Bickham wears clothes from the likes of Marc Jacobs, Miu Miu, Collina Strada and Loewe.

But in Paris, Pierpaolo Piccioli had his first campaign for Balenciaga shot by David Sims in Karl Lagerfeld’s former mansion. The main focus is on the Rodeo and Le City bags created by Demna and Nicolas Ghesquière and now redesigned. In industry news, Kim Jones was named creative director of Chinese sub-brand Areal, and Grace Wales Bonner made history as the first black woman to head the Hermès men’s collection.

There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?


YANA fashion house is experiencing a renaissance; The brand enters a new era with Daniil Berg taking office as creative director. His first collection is not just an aesthetic manifesto, but also a dialogue of opposites: tenderness and strength, fragility and trust. The main idea is “uniformity” as a metaphor for modern life. Strict lines and elegant structure are combined here with transparent fabrics, lightness and an almost poetic sensuality. By balancing functionality and sophistication, the collection offers a new perspective on femininity as an extension of masculinity, rather than its opposite. Men’s tailoring can be seen in the details: hand tailoring, slits, perfect fit and attention to the interior architecture of the suit. These elements are juxtaposed with silk, lace, and fine textures that seem to eliminate the seriousness of the forms.


In the new season, Baon remains true to its aesthetic: smart, urban, comfortable, thought out down to the smallest detail. These are things that don’t depend on trends, they work in layers, they are easy to combine and they stay relevant from season to season. The real strength of the brand is in outerwear. Down jackets and parkas here are not about sports, but about the architecture of everyday life: technological materials, functional details and perfect fit make them the basis of a modern wardrobe.

The women’s collection includes merino sweaters, wool skirts and parka coats with fur trim and waterproof impregnation. For men, there are silk knitwear, wool suits and long parkas with 600 filling power insulation. It’s all about comfort, durability and quiet elegance. And the color palette – dark blue, beige and chocolate – creates a feeling of confidence and inner balance.


On its 105th anniversary, MIUZ Diamonds reinterprets its flagship Solo 1920 collection, a symbol of craftsmanship and sophisticated light engineering. The collection is dedicated to the independent, strong and detail-oriented women of the new age. Each diamond here has a perfectly calibrated position, reflecting the inner balance and perfection of the form. Minimalism, clean lines and technical precision make jewelery universal companions of modern life. The new advertising campaign “Tuned for You” continues the brand’s philosophy: The focus is on a woman who confidently combines strength and beauty, style and meaning.


O’stin is launching a limited-edition Apres-ski collection, an ode to comfort, fresh air and carefree winter days. Here, Alpine air meets city rhythm: jacquard-patterned sweaters, faux fur coats, sherpa sweatshirts and soft tights create winter-appropriate looks without rushing. The men’s capsule is all about comfort and strength: a milky parka, patterned sweaters and leather hiking boots. The children’s series continues the theme of family warmth; Cozy fleeces, knitted scarves and mittens for little winter explorers. Meanwhile, the collection is already available online and in select O’stin stores.


The new Lui Jo collection combines femininity with urban energy: vintage-effect denim, polymer-coated jackets, sparkling details and tailored silhouettes. The color palette consists of muted gray and chocolate tones with accents of mustard and lilac, and the prints feature the usual play of contrasts for Liu Jo: flowers, plaids, animal motifs. The main hero of the season is denim. There are dozens of varieties: from wide trousers to maxi bombers that match perfectly with a lace skirt. The finishing touch is the updated LaPuffy bag in new shapes and sizes.


Russian brand 4FORMS presented the first part of the Before the Act winter collection, the story of a woman from whom it is impossible to take your eyes off. He hasn’t gotten out of the car yet, but the attention already belongs to him. “This is a story about allowing yourself to be the person they want to watch. It’s about allowing yourself to be remarkable, to be bright: when you direct attention rather than hide from it,” says brand co-founder Ekaterina Konovalova.

The new series includes velvet, lace, red suits and contrast-coloured tuxedo jackets. Everything is built around the idea of ​​presence: unapologetically femininity, effortless confidence. It is not about action before the law. It’s about that second that the woman already says it all with her gaze.


On October 16, an evening from Avista Optics was held in the Bosco Prive space on the second floor of the Bosco Vesna trading house, an atmospheric event that brought together friends and regular customers of the brand. The focus is on a new eyewear collection that combines design with optical precision and impeccable sense of style. From stylish metal frames to expressive shapes with architectural silhouettes, the models showed a modern approach to the accessory that has become a part of the personality.

The music for the night was chosen by DJ Fima Ginzburg, and the visual part was embellished with fashion inspiration from the LUMPEN agency, and glasses became the main highlight of their visuals, emphasizing the idea of ​​individuality and freedom of style.


Hikes has unveiled its second collaboration with Krakatau, a Relic capsule inspired by post-apocalyptic aesthetics and urban resilience. In the middle is the updated Jasper boot model in two colors: Relic Gray and Relic Slate. Each pair is made of waterproof material with a brushing effect and troweled by hand, making the surface look as if it has been through dozens of stories.

Key details include a security blanket and carabiner that transform the shoe into a big-city survival tool. The collection has been released in limited quantities and is currently available in selected stores.


12 Storeez brand continues a series of campaigns with heroes who see style as a reflection of inner strength. This time the main character was Fyodor Konyukhov, a traveler, artist and writer who considered progress a natural state. The brand team spent a day with him in a fishing village near Ryazan. Brick houses, an old lighthouse, a river; everything became part of the visual story of a man who was not afraid of loneliness and continued to seek his inspiration in nature. Konyukhov writes sketches through the lens, talks about dreams, and shares his thoughts about perseverance and freedom.

In the frame, Fyodor Konyukhov tried on products from the 12 Storeez men’s collection – an insulated jacket, a sheepskin coat made of astragan, a down jacket made of merino wool with cashmere, cardigans, jackets and trousers made of thick knitwear. The collection combines aesthetics and functionality: warm textures, relaxed fits and a neutral palette create a look ready for a trip, whether to the mountains or the metropolis.


What if the inspiration for a clothing brand was meatballs? This is how PLMN was born – the project of Andrei and Galina Glinsky, where nostalgia for simple pleasures turned into fashionable irony. The brand’s first capsule is a play on associations and everyday symbols: a shopper transforming into an apron, a noodle lock on a hoodie, dumpling-beaded strings on shorts, and a dumpling-shaped pendant with removable “filling.”

PLMN was conceived as a brand without borders: in the future, the creators promise to play with other “culinary” themes (for example, dumplings or instant noodles).


The new Ecco collection focuses on current trends: natural tones, metallic leather and outdoor aesthetics. The season’s collection includes ballerinas, loafers, sneakers and boots designed for life on the move. The color palette slowly transitions from deep autumnal tones (matcha, red plum and sea wave) to calm winter tones (beige, black and milk).

Some of our favorites include strappy soft leather Mary Jane flats, smooth leather ankle boots with square toes and accent buckles, and waterproof sneakers with textured soles. For the cold season, boots made of premium leather with insulated lining and Dual Fit soles are ideal. Meanwhile, the face of the campaign is Lydia Ko, Olympic champion and Ecco Golf ambassador who embodies the brand’s philosophy: comfort, confidence and convenience at every step.

Let’s be friends?

Source: People Talk

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