The uniform of flight officials is morally old. What does this mean and how does the S7 recommend to change high fashion?

The history of the form of flight officials is the history of stereotypes. In the 60s, the hostesses were transformed into icons of the sky and sexually sexually sexually: Mini skirts, high -heeled shoes and a mandatory “smile on a ship”. In the 80s and 90s, uniforms, from the caps into tight scarves, women and crew men into an office clothing rule at an height of ten thousand meters. However, these standards have completely lost their relevance. Modern companies are increasingly reviewing the approach and saving the shape from unnecessary framework. The leader of this movement was the S7 airlines: the airline proves that the uniform can be stylish, comfortable and multifunctioned – the same as a capsule wardrobe where you can feel yourself.

Therefore, on September 17, the S7 airlines introduced a new form as part of the S7 Brand Day in Krasnaya Polyana. The presentation turned into a full -fledged fashion show: a show at a height of 960 meters, a metaphor of the track, Aqsan Green Lines with dark graphite updated images created in the color. The company rejected normal covers and heels in favor of sneakers, vests, a half -added silhouette and Italian wool.

The idea of ​​a new form belongs to the S7 Airlines team headed by Maria Fileva, Deputy General Manager of Marketing and Public Relations. The project was also withdrawn to the project, stylist Alexei Sukharev. “While developing a new S7 airline form, we first thought about our employees, we are trying to give them maximum comfort, not just a stylish look.

And here is another interesting fact: the collection is really collected according to the capsule principle: flight officials can be up to 17 different images, up to 13. This approach allows you to express individuality and also remain within the framework of a single company style of the airline. The new form was just an update of the crew wardrobe, but also a description: stereotypes remained in the past and the flight official’s profession won clothes for people at the end of the profession, not against them.

Meanwhile, the guests of the event not only see the show, but also underwent a metallized cube of art in which the process of creating form, fabric and design elements. In the afternoon, the participants were waiting for a morning charging, the Launge region overlooking the mountains and the DJ site, and at a immortal dinner from the chef Ilya Zakharov, accompanied by the memories of the first flight of each meal. The whole show ended under the concert of DJ Erroortica track and Zoloto group.