Hello everyone who is not indifferent to fashion! Touch, your fashion editor. There are so many tendencies and brands in my world that in the industry, I decided to lead a day of an online day. And this kind of diaries often call personal, mine is open to all readers – so you will be aware of the most interesting ones.
The third week of September was very bright. First, we gathered the brightest moments of the New York-Sald Fashion Week from podium shows to unexpected performances. Following this, “Series Oscar”: “Emmy-2025”, the red carpet Jenna Ortega and Selena Gomez turned into an arena for Festwood, which determined the tone in the evening. In the meantime, we all digested, Rihanna, Gabrielle Moshes taken by the new version of Homme Girls appeared. And the rumors that the singer would have a girl further upgraded. We add Irina Shayk to the new Selfoit campaign taken in London of Sharna Osborne and performed by the main editor of the interview magazine Chalk, and we take a week when the borders between fashion, cinema and pop culture are completely erased.
This week there were really interesting events, so I suggest to go on a small digital trip in the new news of the fashion world and learn a little more about our local brands, advertising campaigns and collections. Shall we start?
In September, the trend Island celebrates nine years and proves again: this is not just a store, but a real point of attraction for those who love fashion and creative. Over the years, it grew from a comfortable platform for local brands to a large -scale project, where new names were adjacent to cult stamps and shopping turned into a cultural event. In honor of his birthday between 15-20 September, a festive week will be held in the store: gifts, a photo zone, a DJ-Sweat and an interactive task with a win-win lottery. Every evening in TI conference halls – Anna Rykova, Alexey Bazhenov, Alla Starostina, Katya Stern and others, including experts and discussions with experts of the fashion industry. Final of the Holiday – September 20: Stylists will collect excellent cabinets from TI collections and make the make -up artists will help complete the image.
Lamoda goes to a new level – in September, the retailer has its own sports brand counter. The idea is as long as possible: Sports clothing should be running on the road and go to coffee after training and are suitable everywhere. There is everything you need in the first collection: leggings, tops, sconces, hoodies and even outerwear. Things are collected according to the capsule principle, so it is easy to combine among themselves or enter the usual wardrobe.
The function is also considered: for HIIT Loom, technological loops with a compression and cooling effect for yoga and pilates – with a uninterrupted cut for soft Loommooth and daily images – offers a comfortable bench with a pleasant process. Classic pallet with accents: Basic black, beige and coffee wine, adjacent to lilac and dusty blue. A sports form that resembles a style emerges.
Russian brand Merci Lingerie has recently developed an offline exhibition, and introduced the new corner in Yekaterinburg in Kogmanda in the second and fourth in the network. It took eight months to prepare: from the concept to registered furniture and interior details. The venue is decorated with the spirit of Magda Buttr: industrial forms, premium materials, burgundy accents and non -standard handmade elements. For the corner, they created their own shelves and models by emphasizing the aesthetics of the brand – the balance of fragility and power. And if you plan a trip to Yekaterinburg, we recommend you to look.
Shu Sha and surrounding a common “intertwined” collection inspired by the Russian weaving history. The symbolic in which both brands are associated with a textile heritage: Shu Shah, Ivanov from Yekaterinburg, where craft production is transformed into industrial manufacturers, is from ARUND.
The collection includes three jewels referring to weaving tools: Necklace-Tiz (the beginning of the road), Ig-caffe (the creation of the foundation) and the black brooch (completion of labor). Each product is a metaphor for the continuity and connection of generations, a work that combines the past and present.
Recently, Arligient has published a new collection inspired by a person’s meeting with nature and himself. The DNA brand always meets the urban nature, and this time the story is against the background of a stable and abandoned amusement park. The heroes of the campaign were the co -operation of Julia Abbasova, a former model of Louis Vuitton and Chanel behind the shoulders, and the photographer Semyon film, which was an exit in the frame.
However, it turned out to be minimalist and ruthless: yellow and brown tones, skin and rusty jeans. The main models are a canvas work jacket with a eco -lego jacket for reptiles, leather details, voluminous fur mushrooms and fur scarves. In addition, there are solid cut, hot bombardment aircraft and coat costumes where survival in winter is easy.
Will we be friends?
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
