The favorite brand of Hollywood stars was at the center of Alo scandal

Alo, the favorite sports brand of many stars from Haley Bieber to Kim Kardashian, was at the center of a high scandal. The company was brought to court: the former brand employee accuses him of age and illegal dismissal and discrimination. It is reported by Moda Business.

Fitness instructor Brioni Smith claims to be faced with a sharp deterioration in working conditions after the 40th anniversary of the Alo Moves platform. According to the girl, at first they reduced their salary, canceled the bonuses, and even stopped publishing a registered form. And in February of this year, he did not extend the contract. He sees the reason in a sentence allegedly heard from his colleagues: “You no longer comply with the aesthetics of the brand.”

Alo leadership explains the situation differently – they say that a merger has occurred within the company and that the team has been rebuilt as part of the optimization. However, Brioni does not fit this: The brand filed a lawsuit, claiming that it was an official employee, not a freelance worker because he is now trying to present it.

This is not the only scandal associated with Alo recently. In the summer months, the brand took part in another court case due to hidden advertisements. According to the plaintiffs, popular bloggers published enthusiastic investigations for Alo products, and did not show that these tasks were paid. The result is a collective case of $ 150 million.

And while Alo struggles with loss of reputation, the debate wins turnover in social networks: Is it possible to rely on those who sell the image of “conscious beauty” with so much, but apparently does not think that it is necessary to observe basic ethical norms.

Meanwhile, the American Eagle company previously fell into a similar scandal – then users criticized the advertising campaign with Sydney Suini, who played the theme of “good genes”.