Hello everyone who is not indifferent to fashion! Touch, your fashion editor. There are so many tendencies and brands in my world that in the industry, I decided to lead a day of an online day. And this kind of diaries often call personal, mine is open to all readers – so you will be aware of the most interesting ones.
This week it turned out to be really rich in cool information from the fashion world. First, it was known that Post Malone’s Kim Kardashian Skims brand is the face of the new men’s advertising campaign. The withdrawal of a musician in a modern cowboy image was made at the Utah Farm. Secondly, we saw the unrealistic Syuki water house in Campain Michael Kors, and less cool Madison T -shirts in the Italian Vogue cave. However, the title of the coolest cover of the Fashion-Department Peopletalk Week gives the new number of V magazine with the participation of Gigi Hadid.
This week there were really interesting events, so I suggest to go on a small digital trip in the new news of the fashion world and learn a little more about our local brands, advertising campaigns and collections. Shall we start?
Naked Story Felicita Autumn Collection is an appearance of the 80s through today’s prism. Dolce Vita’s arrogant femininity, graphic silhouettes and philosophy develops about how fashion returns to relive the past. The route of the hero of the brand leads to the 18th century villa, where the beauty of nature is with the holiday atmosphere.
Against this background, images are particularly evident: Italian wool costume capsule, installed dresses, translucent blouses and “Christmas Tree” pattern branded floors. Architectural seizures give power and graphics, but soft tissues maintain comfortable femininity and lightness. The last accent of the collection was details. Golden buttons, pearl obsessions, silk shawls and chains convert each image into a fully covered manifesto.
Autumn is traditionally the beginning of the most productive season and I want to prepare as careful as an important presentation. Stockmann understands this and offers a new look at the office wardrobe. Within the framework of the “Businessmen” project that started on August 14, “office” tendencies are represented from business denim to Tayloring. Indeed, today, “businessmen” are not only company employees, but these are freelancers, creative experts and entrepreneurs who unite something: the ability to value the result and time.
As part of Business People Project, Aych produces a guide that is applied in the style of “Office Effect@ile with Aych Career Development Service: This is a great guide for those who make career and want to pass the interview successfully. What do we bet and what should not be placed, to work in the state structure, a fintech company or fashion brand? The guide will answer these questions and help to quit the best impression that we are just a chance.
This week, Lamoda announced the update of the company’s mission and re -conveyed it to visual identity, communication and branding changes in the language of branding. Lamoda has grown to a platform with 17 million users from an online store for 14 years and now betting on individuality and conscious choice.
Instead of bright colors, black and white pallets and minimalism. Completely, modern, universal – like a good basic wardrobe. But the real issue is not a visual, but a task: to help find your style and to express itself. Even the manifesto is designed in the format of the video station – about how important it is to hear your voice in fashion. Meanwhile, the new communication platform was called “Your Style Guide ve and actor Lyubov Aksenova became his face.
As they say, the new season new summits. In the 2mood Club capsule, designers try the combination of vintage silhouettes, technological materials and outdoor aesthetics. And the face of the collection was Cadip Alina Pekin, the first woman to conquer all of 14 eight thousand in Russia. The history of fragility and power, courage and determination – the history of the collection clearly reflects the spirit of the collection very clearly.
Meanwhile, the shooting took place in Alina’s homeland in Elbrusier. The atmosphere of the mountains has become a background for models inspired by the 1980s tourist clothes: Vintage Olympic jackets, Jacardic patches and characteristic details of mountain equipment. Palette deep burgundy, blue, green, gray and chocolate. Things are easily combined: tracksuits made of footpath, T -shirts made of mercerized cotton, Corrective nylon tops and leggings and outer clothing: Waterproof trenches, Sherpa jackets and Kapitone models with velvet collar.
Autumn in Studio 29, return to the memories and drawings of children from old books and magazines where simple stories teach courtesy, warmth and empathy. These visual images formed the basis of the new collection in which the cultural code of the past was combined with modernity.
The collection contains a flower motive that is known from the drawings of the last century, prints on equilateral rectangles, cages and lines and designers. Palette – warm brown, milk and red tones with creamy, green and pink accents. Particular attention is paid to the details: fur collar and headlines reminds the sheeps of sheep skin from childhood and hoods, pumping and collar hats – the heroes of the book pages.
If you don’t know what to do at the weekend, we offer to go shopping (what advice did you expect from the fashion editor?). Moreover, there is really a reason for this – our dear St. Petersburg brand Gate31 started the same daily sale with up to 80 % discounts for archive models and past collections. Now access to sales will only last until August 24, so there is a chance to seize rare things with a pleasant discount.
The Lerella brand in Kazan opened its first offline area. The form is considered not only as a store, but also as a place to unite women: a real house of a brand, you can find people thought, trust and support.
Lerella focuses on trust and personal comfort values and creates an atmosphere in which dress selection becomes a part of a deeper experience. The interior is made in natural tones and natural materials with soft lines and deep wooden panels. There is a chair relief space where you can spend time for a chat or take a break in the midst of shopping. In general, the new field reflects the philosophy of the brand – as a way of self -recognition and strengthening the connection between women.
Will we be friends?
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
