A few years ago, the acting application seemed to be an ideal way to find love or at least flirting without getting up from the couch. However, according to Kommersant, even the most popular platforms are losing users.
In 2025, the number of active accounts in many Russian services decreased sharply, and the usual pile mechanics increases increasingly causing fatigue. Young people prefer to search for “own” on social networks or do not call – and that changes the rules of the entire industry.
According to MediaScope, in the first half of 2025, the number of active users fell 16%per “friend, and the mamba Tabor was 3.8% – almost 15%. The tendency is also noticed at the global level: the audience has fallen by 13 million people from 2020, for Bumble – the number of paid subscribers is decreasing. The reasons are clear: The shape of the piles is outdated and users are waiting for more. Applications are already called offline activities, new algorithms, and even their games, but this has not yet escaped interest rate loss.
It became particularly difficult with Zukers – those born after 1997. They already live in the digital field, communicate with dozens of conversations, and they don’t need a separate application for dating. They are not interested in fast flirts – not just a good look, but people with similar views and interests. Therefore, the usual tensile methods do not work for them and do not rush to pay for subscriptions.
However, the adult audience (28+) remains active and even grows. These users are looking for entertainment, looking for a real relationship and ready to pay for a quality service. Experts estimate that large platforms will focus on them in the future. In addition, the industry actively introduces AI and neural networks to provide a more accurate common choice, to take into account the psychology and even the “pump” empathy.
In the meantime, we have previously written that in New York, a new wave about offline sides and dinner, where people meet live, not in applications, have gained popularity.
In the meantime, experts recently reported which signals should be noticed before being too late. Learn more about “Yellow Flags”.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
