Russians spent 1.5 billion rubles on the Labubu

Russians spent 1.5 billion rubles on the Labubu

In 2025, the sales of the Chinese toys Labu in the Wildberries market was about 1,582 billion rubles. It is reported by TASS with a reference to Wildberries and Russians.

Labubu. Photo: Social Networks

For the first time, the fluffy monsters appeared in the market in the summer of 2024, but the active growth of sales began only in the spring of 2025. “The popularity of the toys continued to accelerate in June: Compared to Mai, turnover reached 1190% and a total of 1 deputy sales reached 1 billion rubles from 1 billion rubles.

Remember, the labu is one of the toys of Pop Mart. The brand is known for its molds where you can find more than a hundred different characters. When buying the oddity of such toys, you don’t know which hero is stored behind the colored packaging until the last moment.

The lab was conquered not only by the West, but also the Russian influences. Here we say which of our celebrities buy a fashionable toy.

Source: People Talk

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