Russian Renaissance: 9 Goshe Rubchinsky, which will allow you to look at their collections in a new way

Gosha Rubchinsky is not only a brand, but a cultural phenomenon. The collections of the designer are the real visual attempts in which the 90s of the 90s, the street culture and Russian aesthetics of the patamas are intertwined and allow us to look at our own history from a different perspective. Today, June 29, Gosher Rubchinsky 41 years. On this occasion, the Peopletalk fashion department proposes to understand it, became one of the columns of modern Russian fashion, and how it completely changed the industrial development vector. To do this, we’ve gathered 9 facts about the designer who will help you look at his work in a new way.

Real No. 1 Designer-School

Gosha Rubchinsky never perceived himself as a traditional designer. “In principle, I have never seen myself as a clothing designer. I just tell stories and clothes are an addition to these stories,” he said. Gosha Rubchinsky grew up in the images of Om and Ptyuch, one of the cult magazines, and dreamed of being a person who can be seen on these pages. This turned out to be exactly on a stylist hairdresser who led him to work at a technology and design college (before working at an art school). However, in 2003, when he began cooperating with Dmitry Loginov and Constantine Gaiai, he ended in the fashion industry.

Real No. 2 “Typical child of Perestroika”

The designer called himself in an interview. Gosha Rubchinsky never hidden the effect of the post -Soviet field on the work. From the very beginning of his career, he introduced the elements of GOP culture in the collection. This free, usually the spirit of violent time, reflected in the Olympics, athletes, voluminous t -shirts and other features that have become the symbol of the period.

3 Studies in the Film Industry

Very few people know, but in the middle of zero, Gosha Rubchinsky worked in the film industry in the characteristics of a stylist in hair and dresser. In 2006, he collaborated with Kirill Cerebrennikov in the film “Kurban Picting, and in 2008, Roman Lrygunov joined to create a painting by“ Indigo ”. They say that he noticed his call right after working on this project and decided to make his own brand. In the meantime, the above mentioned “Indigo” film Goshi Rubchinsky’s first show, but we will explain it in the next paragraph.

Instead of models, Real Boys and Fact No. 4 First Show

Gosha Rubchinsky, who worked as a costume designer in Roman Prygunov, met a group of young people. They were the inspiration for the first show at Sokolniki Stadium in 2008. The show under the code name “Evil Empire” is a reference to how Ronald Reagan called the USSR during the Cold War.

In the meantime, not professional models, but the real spirit of the 90s and the post -soviet field reflecting the streets from the streets, in the meantime, the improvised podium appeared. In the show with the show, many men say that they were only Goshan’s friends ve and asked them to join them. However, with the rent of the stadium itself, they say that the owners of the Holy Salyanka Religious Club help.

5 of them with Anna Dulgerova

If Alexander McQueen had Isabella coup, Goshi Rubchinsky Anna Dulgerova was. Russian Vogue’s fashion editor drew attention to the young designer immediately after the first screen “Evil Empire, and invited him to participate in Sycles and the Seasons Alternative Fashion Week. Within the framework of this activity, former believers have become a gym, and the global development of the show’s global development starts in many ways. A little later, Anna Dulgerova invited Gosh Rubchinsky to dinner and a meeting with the head of the Dover Street Market store and Edian Joff president was held. He was so impressed by Rubchinsky’s story about his brand that he asked them to send a link to something.

Real No. 6 Western Market Conquest

In 2009, in an interview with “Poster” magazine, 24 -year -old Gosha Rubchinsky said: “I don’t have a desire to win the world or enter the Western market.” However, his second collection, which was presented in former believers in Moscow, was recognized worldwide. After that, Fashion East Fashion was invited to the East for Fashion Week and the collection began to be exhibited at Dover Street Market store. Pitti was also the first Russian designer to participate in the Umo Men’s Fashion Exhibition. In 2016, Gosha Rubchinsky entered the list of 500 most influential people in the fashion world, according to Fashion of Moda website.

Real No. 7 Depression and Moving to St.Petersburg

True, without difficulty, wasn’t on the road. Immediately, the demands of “growing and arriving” shows and the demands of the Western fashion community have increased significantly. However, there was not enough capacity for their production. Gosha Rubchinsky said that all money went to stitches in a factory in Serbia and a factory in a logistics factory. At that time, the brand had no big sponsors, so everything had to be done on their own. As a result, the designer was owed, burned, depressed, and St. He decided to leave St. Petersburg to participate in a photo project that was not connected with the brand. Fortunately, it wasn’t that easy to get out of the fashion world. After a while, he contacted the above mentioned Edrian Joffe Rubchinsky and proposed a meeting to discuss possible cooperation. Thus, he joined the Russian brand Commme des Garçons Holding. As they say the rest, a story is already a story.

Real No. 8 Post -Soviet Style’s spread in the west

In the mid -2010s, the Goshi Rubchinsky brand was at the top. The designer’s work was worn by Kendall Jenner, Kim Kardashian, Rita Ora, Kanye West, Kristen Stewart, Rihanna and A $ AP Rocky. Second and even at the VMA ceremony in 2015, he took part in Total -lu and sold from things on the brand’s website. Moreover, thanks to Goshe Rubchinsky, Cyrillic and a trend on this very post -Soviet aesthetics. In the meantime, it is important to indicate that it was before Heron Preston and Vetements.

Realm Number 9 Realizing the Brand

In April 2018, Gosha Rubchinsky, just four months after the sensational show at Yeltsin Center, announced that the brand had been closed and said that it no longer sees the meaning of working on the brand. At that moment he worked with Commme des Garçons and other creative projects. And in 2023, he joined the Kanye West team, which chaired the design department of Yeezy brand. However, at the beginning of this year, he completed his cooperation with Ye and announced in April that his brand was restarted. The brand’s account, “We announce the beginning of a new section – a series of cultural events and the first collections of the basic uniform, presentations of the identity based on identity, a sense of time and dialogue with a transformative world,” he said. In the new campaign, in the meantime, 9mice, Kai Angel, Anya Peresild, Vanya Dmitrienko and Yaroslav cemetery areas have already been able to imagine.