Pluto TV, founded in 2013 and developed as a major asset in Paramount Global’s portfolio, is finally planning to do business in Canada.
The free streaming division, already present in more than 30 countries and territories, will expand to Canada this fall, in partnership with Corus Entertainment. It launches with over 100 curated channels and 20,000 hours of content from various genres, including the presentation of the Corus Original Library series. Corus will handle ad sales for Pluto, which last year said it earned more than $ 1 billion annually.
“Corus’ relationship with Pluto TV underscores our commitment to ad-supported premium video based on our success with StackTV, the global TV app and premium video apps,” said Greg McClelland, chief revenue officer of EVP and Corus. official statement. “The agreement further expands the scope of the digital video inventory Corus has to offer in a premium, brand-safe environment, enabling our customers to digitally impact and target TV and connect with the audience they are in. transmitting.
With nearly 68 million monthly active users, Pluto TV is the world leader in ad-supported free TV or FAST. Visitors were photographed for over 4.8 billion hours worldwide.
In Canada, users will be able to watch Pluto online or via the Pluto TV app for Amazon Fire TV, Roku, Apple TV, Android TV, Chromecast, Samsung and LG devices, or via mobile apps on the App Store and Google Play. .
“Pluto TV is poised to expand its premium free-to-air offerings worldwide and this groundbreaking partnership with Corus is a testament to that commitment,” said Olivier Jollett, Pluto’s executive vice president and international general manager. “Following the recent launch of Pluto TV in the Nordic countries and the partnership we established with Viaplay, which was the strategic framework for this agreement, the upcoming launch in Canada will combine Corus’s stunning local content with Pluto TV’s global and global content. . class platform. It positions Pluto TV to become the leading free TV streaming service in the country as soon as it launches in the fall.
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
