I twisted, twisted, I want to mix. Why is it not just fashion, but also about politics?

Why was Demna Gvasalia the creative director of Gucci? Who was appointed by the next part of Christian Dior? What will happen to Loewe after Jonathan Anderson’s departure? Where will Sabato de Sarno go to “Create History ?? How will Maison Margiela’s fate develop after John Galliano’s departure? We think that everyone who reads this material will agree that the fashion industry is at the stage when there is much more problems than the answers.

Over the past few months, everyone in the fashion business only has time with surprise (and sometimes horror) to monitor the personnel permutations in the big fashion houses and to observe further development of events.

So, what’s going on in the end, and why did such creative units of the industry decided to change the work suddenly? To find the answer to the main question, the Peopletalk Fashion Department returned to the fashion researcher and the same telegraph channel Tim Ilyasov, who spoke about what fashion has entered and what to expect from him.

Tim Ilyasov

In 2025, the world entered the new cycle into the new cycle. Since the 1990s, economic, socio-political, cultural and therefore fashion cycles have been not in the middle of the beginning, but in the middle of the decade, I apologize for this foreword, but you need to explain the course of reasoning. The previous period in culture and fashion was designed in 2014 and finally started in 2015. It was a period of search and concepts, fashion and culture were actively flirting with young and adolescents. VETEMENTS and Balenciaga Demna Gvasalia played an aggressive anti-glamur in the stylization of Lotta Volkova, Gosha Rubchinsky, from the 1990s to “children”, Alessandro Michele, Naive-Infantyl and Maximalist Vintage, the brand wearing with the brand wearing and dressing with the brand Angorn, turmoil, and anguish, inical dressing, hard, hall, turmoil, turmoil, turmoil, turmoil, turmoil, harmla, hallla helons, and storm, turmoil, harmla, harmla, turmoil, turmoil, turmoil, Harry Fares, dress, Harry Fares, and Wolfish, and inhabitants, Dressing summarized the feminist slogans at the dressing Dior Show with turmoil, and Simon Port Jacques organized a fashion show in lavender fields and taught fashion enthusiasts around the world to wear small -colored bags to wear Le Chiquito. In culture, this period can be quite rough and can be generalized by the “left .. Traditionally, young people who believed in the left were at the center of the period and the media content and the creators of fashion were directed by him.

2020 pandem was an important global event, but as it emerged, it did not break the period, but it just slowed down. Critical 2022 put global processes only in fashion and a pause. Didn’t you notice by considering the trends of the last few years? Silurs, colors, images – everything is secondary. He wasn’t visible to you. After 2022, global fashion drowned with indecision. It has been understood that the turbulence has been changing the world, which has shook almost all areas of public life since the mid -2010s. However, it was clear how the world changed exactly and in which direction it was moved. For this reason, the fashion of the first half of the 2020s was on the inertia from the previous period, and brands tried not to take very sharp movements. Those who decided on important changes have lost more than they have acquired. No need to go forward for examples.

The Gucci of the last few years is a sad landscape. A very sharp change of mileage stones with elegant and infanty alessyl alessandro Michele is the categorical style of Sabato de Sarno, along with loud expressions that pushes the audience. The fact that Sabato was replaced by Demna Gvasalia, where he later decided to convey Kering from Balenciaga to Gucci (apparently that Demna did 10 years ago) with Demna Gvasalia, proved by a sharp decline in the cost of the stock authority and the cost of gucci shares. What’s the problem? And you are trying to build a house while in the center of a hurricane.

In this context, in a rival LVMH holding, decisions are taken more calm and balanced. A good example is Maria Grazia Kourry’s activity in Dior, who has been accused of monotony and indistinguishable for several years. Dior shows are really similar to someone else, collections are restricted, neutral, high explosions, expressions, revelation and discoveries. Boring? So necessary. It is dangerous to make very sharp turns during uncertainty and instability. Christian Dior is a major company and one of the brands that make up the system in the LVMH Empire, the wrong steps can lead to disaster results.

Therefore, Dior Hid, trusted for a while, and strategically, I think it was a very correct decision. If you rise from the zero position, it may be an unbalanced period of growth. If you have already built a large building, your task is to maintain its stability and to get rid of the storm and only to think about development and expansion. In fact, now, when the new vector of the public movement is planned, I think it can be expected in Dior. This place went to 2025.

How is Donald Trump Linked to Moda? Melania clothes? Partially. Everything is much more complex. Whether we like and like it, but the United States still continues to be the most important center for the formation of socio-political tendencies on our planet. The correct tendencies in world politics have grown since the beginning of the 2020s, and in many ways, a pandemia and its consequences have been provoked. The right parties and politicians began to come to power more frequently in European countries, and the conservative agenda gradually began to prevent the previously left tendencies. However, he was the presidency of Donald Trump, who finally justified the return of the public in the public sphere and therefore in culture and fashion. At the beginning of 2025, the Western world has finally been determined in turbulent indecision – the next historical period would be conservative and correct.

This certainty finally opens the opportunity to leave a frozen state for various fields of culture and economy, because it is understood which way to follow. In fact, this was the clarity that motivated major brands for changes. The card fog has been cleaned, you can make new plans under new conditions and decide how to adapt to them. All of this has activated the game in general, which has not stopped for several years, but has accelerated significantly, starting from the autumn of 2024 in recent months.

Already in 2024, large -scale brands previously in anabiosis began to abandon their “hibernation”. Here, first of all, Chanel should be noted. Family Wertheimer, brand owners, very careful and consistent. Like the Arno family (LVMH), he prefers not to do verthaps, and after Karl Lagerfeld, he was appointed as the Creative Director of Viar of Viar’s “right -hand assistant, long -term assistant and fashion Cayser’s“ right hand ”. Five years later, the Viar mission was fulfilled: He spent a brand via turbulence, and the hurricane Chanel waited in a quiet harbor, so it was now possible to appoint a new leader. Mathieu Blazi, a professional with a great summary and experience, is not a very high name.

In principle, the period of high profile names of creative directors has ended. Brands are afraid to depend on the designer, mood, situation, vision and reputation. Therefore, we see more and more often strong professionals from stars. Thus, John Galliano received Glen Martens instead of Maison Margiela, the legendary Donatella, who previously worked behind the fashion curtains, the design director of Miu Miu, and Michael Raider (Dario Vitale (this name was not likely to hear this name).

Another consequence of the certainty in the cultural course of Western society is the development of new stylistic images that have been chewed in place so far. The right turn, conservatism, is related to traditional, traditional aesthetic view. Emphasis from young people and adolescents again passes to an adult audience, to those who have money and influence, to their tastes and ideas about beauties. This means that we will see fashion more feminine, eye -catching, bright, conservative in the coming seasons. Most likely, adjacent silhouettes will return to women’s fashion and the large shoulders will finally retreat.

An important nuance of this stylish stage is the main characters of the fashion of the previous decade of the previous decade: Alessandro Michele, Demna Gvasalia, Jonathan Anderson, Kim Jones, Simon Port Jacquus.

Michele Frankly, he settled in Valentino’s chair. Not everyone likes their first collections for the house, while Michele only returns the original logic of Valentino Garavani style. Pierpaolo Piccioli directed the brand to exquisite minimalism, beautiful and elegant, but the Valentino DNA was maximalist and decorative aesthetics. Michele is a novel with Rome in Rome, Rome, Valentino-Market, and there was a new lamp vintage shelter with the muar bags and velvet curtains of the thousands of years left by Gucci.

Demna Suddenly, he was transferred from Balenciaga to Gucci. The Balenciaga brand had to be released from the designer for a long time, because it was clear that the aesthetic field invented by the Dement in the 2010s was outdated in the mid -2020s. The appointment in Gucci seems controversial, but will show whether Demna can work as a complete creative director, not an artist of the same style.

Jonathan Anderson He left Loewe a high note. Over the years, the brand leadership has turned it into desired and really stylish. Anderson is a magnificent creative director, who certainly has his own style and creative handwriting in his own brand, but he also comes under his creative leadership and most importantly – he currently feels Lux logic. Now we don’t know where to be appointed so far in March 2025 and so far. However, Dior is waiting for his appearance. It would be logical, we will wait – we will see.

Simon Port Zhakmyus It also emerges periodically as a competitor for a large brand in discussions. For example, before the Mathieu Blazi news in Chanel, many experts saw Simon in this chair. Nevertheless, I believe that Simon is good in the brand (this is my personal opinion), which has all the possibilities to grow and develop.

A career problem remains open Kim JonesHe left Fendi in October 2024. The designer’s cooperation with the historical brand was productive and successful. Jones’ work on Dior’s men’s lines was equally successful, but in January 2025 he left this position. Therefore, it seems logical that an important position is prepared for who. Maybe he occupied him, just the public has not yet been announced. There are rumors that Jones can lead Burberry. I think the new purpose will not force himself to wait for a long time.

And finally, the fashion community is constantly sighing John Galliano. Occasionally, I see comments about how glorious to see Galliano in a particular brand. He had to upset all the commentators immediately. Great brands suggest that the creative director, often developing development strategy and building plans, can often create a development plan of five and preferably 10 years in advance. This year, John Galliano is 65 years old. It will be 70 in five years. Such an adult new creative director is very big risks. In January 2024, Alas was Maison Margiela’s magnificent Couture show, apparently a swan song Galliano. I think if an appointment awaits him, more “retired”. However, even better if he had returned his personal brand. This would be fair.

The only thing we have observed now is the establishment of a new order and structure in the fashion industry for the future five to seven years in 2025. Loud reorganizations, appointments and re -assignment will take place before the end of the year. Political, social, cultural and economic processes are dispersed in 2025, the world makes a sharp turn and the fashion turns with it.