7 professions you don’t know in the fashion industry. TRUE

“And if I don’t want to live while living?” – He asked the hero Anne Hathaway in the famous scene of the film “The Devil Wears Prada”. Miranda Pistley answered without hesitation: “Don’t say stupid things, Andrea. Everyone wants to “indeed, in the fashion industry, a career is still considered a blue dream of a large number of girls. Some want to work in a bright magazine as an editor, others are trying to get into modeling, others are called themselves as a photographer or stylist.

However, the list of empty positions mentioned above is not limited in the fashion industry. There are professions that are not much more important for every pleasure and color. After all, fashion is not just clothes, shows and beautiful shots. Behind the scenes, a professional team that creates viral content, organizes events and increases sales.

And today we offer some more information about the gray cardinals of the fashion world and what they are doing. Here are the seven professions you don’t know in the fashion industry. We fix the situation.

Designer

If you follow the fashion weeks of the first season, you probably remember the diesel show with a condom mountain or the Balenciaga show in Mud. Thus, the design of the gap is dealing with set designers who think of everything in the smallest detail. In the meantime, they are interested not only in shows, but also to create a campaign.

Producer

There won’t be the same person who doesn’t shoot a single big shot. Depending on the project, it is the producer who collects the right team, is in search of location, prepares fenders, communicates with customers or heroes, and also comes to shoot on time and performs the work efficiently. True, you can’t do it without predictions and you can’t work in the hated Excel. It should also be noted that the producer’s profession is only stress -resistant, because all responsibilities lie on this issue.

SMM Manager and Content Producer

Of course, all major fashion players have a SMM department responsible for introducing the brand on social networks. It is also responsible for how the brand looks in the digital world in the digital world. In small companies, these two positions can be combined, so it will not work in some jokes to “remove”.

Space

This person is responsible for everything about lighting – the shadows of the brightness of the wings behind the stage before the model falls into the face of the model. He works in shows, campaign shootings and even fashion-media. If the light is exhibited badly, you can say goodbye to the correct atmosphere and the desired result. Meanwhile, this profession in Russia was previously called artists.

PR and Impact Manager

The PR MANAGER AND IMPACT MANAGER are experts who create and support the image of the brand and work with media and impressive. They cooperate with bloggers, write press releases, and introduce a brand in social networks. Thanks to them you will learn about new collections and fashion activities. The main complexity of the study is the need to become a strategist, diplomat and crisis manager in a person. And to be constantly in contact and respond to all cooperation requests.

Stale

Bayers are the real gray cardinals of the fashion industry. Those who go to fashion weeks, watch all collections and predict what to sell and what will not be sold. Good Bayer knows exactly what kind of customers will love and which one will not “come”. To a large extent, thanks to the Bayer example, the company’s profit is dependent. One of the advantages of the profession: business trips around the world, search for early access to new brands and collections for cooperation.

Event manager

The event manager is a person who organizes shows, parties and presentations. He is responsible for everything: to address the selection of the site and the décor of guests’ seedlings and places. If everything goes according to the plan in the event, the event manager completed some of the business 100 %. From pros: The opportunity to meet interesting people and to be at the center of events. Cons: The need to solve continuous stress and sudden problems.