Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
The second week of December has been truly rich in high-profile news from the world of fashion. Let’s start with the personnel changes: John Galliano is leaving his post as creative director of Maison Margiela after 10 years of work, Mathieu Blasi is leaving Bottega Veneta to head the Chanel fashion house. And designer Louise Trotter was appointed in her place. The Dries Van Noten brand also introduced a new creative director, Julian Klausner.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
You can endlessly look at three things: fire, water and how quickly Russian brands are developing. Now designers have reached a new level not only in basic matters, but also in fantasy matters. For example, today we want to introduce you to the young and promising brand Svale, whose designer creates incredible images. Svale relied on the originality of textures and product design in the new collection. Petals in different shapes and products became the main focus of the collection. Unusual corsets with asymmetrical lines and a skirt consisting of hundreds of organza leaves left no one indifferent. Even spoiled representatives of the fashion industry.
Our country’s rich cultural heritage inspires musicians, singers, architects and, of course, designers. For example, this holiday season, Russian brand Roseville pays tribute to the magnificent art of legendary imperial jeweler Carl Faberge with the Festive Collection, which redefines the elegance of the modern woman.
The jewelery series, which is a unique combination of luxury and sophistication, where every detail is considered down to the smallest detail, emphasizing the elegance of the festival images, has a special place in the Festive Collection capsule. The pieces in the new collection are decorated with voluminous embroideries reminiscent of elegant Faberge patterns. Pearl coatings and unique folding techniques make the Roseville collection a true example of sophisticated taste. The collection harmoniously combines fitted silhouettes, airy flowing styles and luxurious full skirts that emphasize femininity. The rounded lines of the collars add softness and sophisticated elegance to the look, creating the impression of perfect harmony and elegance.
Recently the Russian brand Fashion Rebels presented its New Year’s collection “Legends of Birds of Paradise”. It was the birds of paradise that became a source of inspiration due to their unusual shapes and color harmony. Designers engraved their image in the DNA of the brand, where everything is based on conciseness and sophisticated restraint, and by combining two opposites, the design team emphasized that some products can be easily transferred from bright holidays to everyday life. The collection included satin and velvet dresses, sequined looks and feathered tops. In general, everything you need for the New Year.
On the eve of the holidays, the Sexy Fish Jewelry brand presented a New Year’s lookbook with everything to create the perfect holiday look: rings, earrings, bracelets, necklaces, chokers and much more. The pearl collection deserves special attention. Delicate Majorcan pearls in the layered removable cross necklace, earrings and bracelet transform classic shapes into something exciting and contemporary. But for those looking for something bold, Sexy Fish should pay attention to the necklaces with faceted agate or hematite collection.
If there was an award for the world’s most touching campaign, it would definitely go to Age of Innocence. The brand team teamed up with volunteers from the Yuna shelter to film a New Year’s campaign featuring not only children but also four-legged friends. And yes, all animals are looking for homes. “Before the New Year, you especially want to believe in magic, even if you are an adult. Therefore, Age of Innocence decided that this is the best time to perform a miracle and fulfill someone’s deepest desire,” shares the Age of Innocence team. We give the shoot 11 out of 10 and are sincerely glad that brands are embracing such initiatives.
Are fans of the cult movie “The Godfather” here? Then this news is for you. Young Russian brand Lipner introduced its new collection called The Godfather, inspired by Francis Ford Coppola’s movie. The 1950s New York aesthetic captivated the brand team and became the starting point for the decline. The new collection includes not only basic wardrobe elements, but also products with unique cuts and designs. There is a focus on sophisticated silhouettes and layers to create unique looks, and the collection’s color palette ranges from basic light tones to deep dark tones and rich vibrant accents. In the new range, brutal three-piece suits and long-collared shirts contrast with lace tops and flowy blouses, just as dangerous New York contrasts with sunny Sicily.
This week we would like to introduce you to Avaiia, a brand that teaches you to feel clothes and look at them from a different perspective. Working on each product, the brand team tries to invent something unusual and new. Therefore, the launch of each collection brings with it a deep elaboration of the idea. The brand combines futurism, Texas style and 90s identity. Every detail represents a specific concept: airy shapes, smoky colours, the smell of a campfire and a personalized message on special packaging. The products are produced in limited numbers.
Last week, Arligent introduced Arliqueen, its first women’s collection inspired by exceptional style and sophisticated femininity. The presentation of the collection was held at Soma restaurant. It also includes images for occasions when you want to challenge plus size and comfort, show your sensuality and emphasize your figure. The collection includes elegant leather dresses and bold denim pieces with metal eyelets. Every detail is created by hand, emphasizing exclusivity. Since the circulation is very small, each item is a rare, collectible item. Meanwhile, the campaign shooting took place in Kamchatka, where nature added drama and freedom to the images.
Charmstore never ceases to surprise. The team recently launched the Lady Hollywood collection. The heroine of the new story skillfully portrays scenes from famous films of the golden age: she can safely marry a millionaire in a sequined dress or wear a black dress, as Marilyn Monroe planned in the movie “How to Marry a Millionaire.” She wears a satin dress and imagines herself in the lead role of “Gilda,” replacing Rita Hayworth.
You need a little black dress to emulate Audrey Hepburn’s most iconic look in cinema, so the brand created the perfect fit in velvet with flared shoulders. Fans of Vivien Leigh and airy skirts will find a delicate dress with draping and a balloon skirt in the Lady Hollywood collection.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
