A daring look at the ordinary: Britannia students stylize new Snow Queen cruise book

Do you think that the work of stylists is absolutely unnecessary and useless? We assure you, you will change your mind after reading this article. The gray elite of the fashion industry not only compiles wardrobes for the stars, but also styling for fashion shows and brand Lookbooks. And the success of the release largely depends on it.

The other day, Snow Queen and British Higher School of Design presented a project with the participation of students from the Styling and Image Making course. Under the guidance of program curator Anna Rykova, the students took a fresh look at the brand’s style by stylizing the lookbook of the spring-summer collection. And I must say, it turned out very brave. This kind of cooperation is really gratifying, because the joint project gave students the opportunity to immerse themselves in the business process and work shoulder to shoulder with professionals.

Anna Rykova, curator of the British Higher School of Art and Design, believes that such initiatives are very important for students and brands: “For students, such projects offer the opportunity to try themselves in real working conditions: from professionals with extensive experience, as well as receiving customer feedback. a team of Brands are discovering new talents. They have the opportunity to look at the visual presentation from the other side.

By the way, for the British College of Art and Design, this is the first experience of working with a large Russian brand, previously such projects were carried out only with foreign companies. We invite you to take a closer look at the visuals of the collection and see the power of the stylist once again.