The unusual glasses we all need in the morning have gone viral on the internet.

In recent years, brands are increasingly launching viral items that spread across the internet in a matter of days and become memes. Remember the red MSCHF Astro Boy boots or the JW Anderson pigeon bag that have been talked about on social networks for months? That’s why many brands now try not to miss the opportunity to present at least one unusual product to attract the attention of users and potential buyers.

Recently, sunglasses with zippers have gone viral on social networks for those who have already seen too much. The creative accessory was released by the Hellcat Eyewear brand, known for its unconventional approach to eyewear design. Of course, it is quite difficult to imagine such a model in your everyday look, but it is great for photos on a social network or for a morning meeting with colleagues!